Recent Executive Insights

Executive Insights are articles written by industry executives, for industry executives. This unedited commentary comes straight from the trenches to provide key insights into emerging technologies and market trends. Please note, all of these posts are Sponsored Content and are labeled as such.

A New Era of Television: Winning with OTT

When most people think of online-only, streaming TV, companies such as Amazon, Apple, Hulu, and Netflix spring to mind. But CBS and HBO—not wanting to be left on the "cord-cutting" room floor—recently threw their weight behind over-the-top (OTT), announcing "all-access" services.

CBS and HBO are going after a growing market of cord cutters, or consumers who don't subscribe to cable or satellite TV. It only makes sense that others in media and entertainment will follow suit, sparking a flurry of free streaming services. And the OTT deluge is already transforming the media and entertainment industry.

With OTT becoming an increasingly important part of the content delivery mix, there's a greater need to find innovative ways to acquire new customers, increase traction among existing ones, and find new revenue streams.


TV Everywhere: From Experimentation to Expectation and Execution

The 2014 Sochi Games and World Cup marked a shift in viewer expectations of multiscreen TV Everywhere, and in the IP delivery of live and linear TV. According to Adobe's latest Digital Index Benchmark report, in the first six months of 2014 alone, TV Everywhere consumption is up a staggering 86%. Consumer experimentation has yielded to expectations of performance and engagement. Technology experiments among broadcasters and pay-TV providers are giving way to real investments in IP delivery and monetization of TV content across connected screens. Major broadcasters, cable networks and pay-TV providers are turning to established companies with the scale, resources, and capacity necessary for delivering live events to massive concurrent audiences with the stability and reliability of traditional broadcast TV.

Building Multi-Site & Ultra-Large Scale Cloud with Openstack Cascading

Along with the increasing popularity and wide adoption of Openstack as the de facto standard for public and private cloud construction, starting from the very first release in 2011 through to latest Juno version, Openstack software has been continuously improved by the open source community in terms of both functionality enrichment and architecture optimization. But there are still lots of challenges when building multi-site OpenStack based cloud.


Sponsored by: Huawei

Drive Business Transformation with Open, Integrated and Innovative Cloud Solutions

"The Cloud" has become quite a popular term over the past several years, both in and out of industry circles because more and more telecoms operators, enterprises and everyday users have experienced the enhanced operational efficiency, system flexibility and business agility of cloud computing. With its deep penetration across business and industry, cloud implementation strategies are shifting from a focus simply on capability enhancement to one that fully unleashes its potential to drive true business transformation and create tangible value for companies. 


Sponsored by: Huawei

Using Big Data to Merchandise in the Moment

Big Data seems to be the innovation panacea these days, doesn't it? After all, the proper analysis and manipulation of large, massive volumes of data can lead to great things, right?

While this sometimes seems like an overused cure-all, it's an inherent truth in the telco industry and for communication service providers (CSPs). Telcos spend more per company on big data initiatives than any other industry.

Big Data provides many opportunities for CSPs, but none more important than the ability to deliver an enriched customer experience through powerful personalization that is driven by better and more relevant content. And when CSPs can provide a better customer experience, they'll reap the benefits of Big Data through reduced churn, greater loyalty, more up-selling and cross-selling opportunities, and, of course, increased revenue.

TIA 2014: Strategies for Thriving Amidst Dramatic ICT Transformation

The TIA Network of the Future Conference, being held June 3-5 in Dallas, TX, is a must-attend three day conference for anyone whose business is dependent on the network. The Conference, which highlights the intersection of markets, technology, and policy perspectives, will focus on transformation of the ICT industry as globalization, technological innovations and regulatory environments present both challenges and opportunities. The transition from hardware-dominated solutions to a network defined by software platforms requires an in-depth look by service providers, suppliers, and users of network technologies. The event will feature enlightening keynotes, interactive roundtable discussions, informative workshops, networking opportunities – and importantly, it will feature you: your input and ideas will help drive the discussion and outcomes. For more information, visit

The Zero Sum Game: A Battle for Subscribers

As developed markets move more towards mobile saturation, global providers are employing ever-increasingly creative tactics to attract and retain new subscribers. But, as it quickly becomes a zero sum game, what's the right strategy?

Why it's Time for the Telecoms Industry to Embrace Carrier Ethernet Standards

There is no doubt that the popularity of Carrier Ethernet is on the rise. We're seeing rapid adoption due to its cost benefits versus TDM, not to mention its flexibility in terms of access and transport technologies. As the worldwide telecommunications industry shifts from TDM to packet-based technologies, Carrier Ethernet services and the Metro Ethernet Forum (MEF) have taken leading roles in providing various data networking services that were previously the exclusive domain of TDM.