What Operators Can Learn from Multiscreen Distribution of the 2012 Olympics
Now available for on-demand viewing | Duration: 1 hour
The 2012 London Games were the first truly digital Olympics and unquestionably the most streamed event in video history.
In this webinar, Elemental, Canada’s Broadcast Media Consortium and deltatre discuss video distribution of the Summer Games and what it takes to stream live sports content to a massive audience with a level of quality and engagement that sets the benchmark for streaming future global events.
The presentation highlights the Consortium’s work as the rights holder of Olympic content for all of Canada, the role Elemental played as the core video processing engine powering multiscreen streaming of the 17-day event to more than 70 countries, and the landmark work deltatre performed in enhancing the engagement of those viewing the Olympics worldwide.
Ciaran Quinn, Director of Olympics & Strategic Business, deltatre
Mark Silver, Senior Director / Head of Digital, Canada’s Olympic Broadcast Media Consortium
Keith Wymbs, VP Marketing, Elemental Technologies
Colin Dixon, Analyst, The Diffusion Group