Research and Markets: Triple-Play Pricing Study 4Q 2010: Are Telcos Falling Behind?


DUBLIN--(BUSINESS WIRE)-- Research and Markets ( has announced the addition of the "Triple-Play Pricing Study 4Q 2010: Are Telcos Falling Behind?" report to their offering.

This report analyses the results of the latest round of the Triple-play pricing study, conducted in the fourth quarter of 2010. Benchmarking 1500 service bundles across more than twenty European markets, the report covers broadband, and double- and triple-play services.

Featured issues include: incumbent versus altnet pricing; cablecos' speed advantage; ARPU uplift from multi-play services and ultra-fast broadband; optimising promotional and entry-level pricing; fixed versus mobile pricing; country-by-country benchmarks of broadband affordability and the price per megabit per second.

Triple-play pricing study 4Q 2010: are telcos falling behind? answers your key questions:

  • How is the compromise between speed and price evolving?
  • Are cablecos providing more attractive services than telcos?
  • Does fixed broadband continue to look attractive compared to mobile broadband?
  • What pricing uplift are ultra-fast broadband offers presently achieving?
  • What uplift are operators getting from offering double- and triple-play offers?
  • What kind of price promotions are operators across Europe deploying at present and how aggressively?
  • How are download and upload speeds evolving?

Key Topics Covered:

  • Executive summary
  • Introduction and scope
  • This report examines current and historical broadband, double- and triple-play pricing across Europe
  • Usage profiles model the difference between light?, typical? and heavy? users
  • Service speed evolution
  • The median downstream speeds of cable modem are outpacing DSL, but VDSL is faster still
  • The median upstream speeds of cable modem caught up with VDSL in 4Q 2010
  • The price per megabit per second continues to decline, particularly in Romania and Sweden
  • Country-by-country pricing comparison
  • The cheapest fixed broadband connectivity in Europe is approaching EUR5 per month
  • Altnet DSL players most frequently offer the cheapest double-play services in European countries
  • Prices of entry-level triple-play services declined by around 20% in many markets in 2010
  • Incumbent versus altnet
  • Incumbents maintain high premiums for standalone (naked) broadband services to cover the cost of the local loop
  • Broadband-plus-voice prices are higher among incumbents, because they benefit from customer inertia (or lack thereof)
  • Cablecos maintain the price advantage for triple-play because they can recoup content costs elsewhere
  • Promotional pricing
  • Fixed broadband promotions tend to have the features of one or more of four basic types
  • Service providers must tailor price promotions to local preferences
  • The top-ten promotions in terms of cost savings offer price reductions of 2040%
  • Price premiums for higher speeds, and voice and TV services
  • The median price of ultra-fast broadband fell below EUR50 per month for the first time in 4Q 2010
  • The price premium for voice and TV services varies significantly between markets
  • Comparison of fixed and mobile broadband pricing
  • Mobile broadband pricing undercuts comparable entry-level fixed broadband packages in most of Western Europe
  • How to use the pivot charts in the data annex
  • How to use the pivot charts in the data annex

For more information visit


Research and Markets
Laura Wood, Senior Manager,
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716


INDUSTRY KEYWORDS:   Technology  Telecommunications  Other Technology