Research and Markets: Triple-Play Pricing Study 4Q 2010: Are Telcos Falling Behind?

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/74db44/tripleplay_pricin) has announced the addition of the "Triple-Play Pricing Study 4Q 2010: Are Telcos Falling Behind?" report to their offering.

This report analyses the results of the latest round of the Triple-play pricing study, conducted in the fourth quarter of 2010. Benchmarking 1500 service bundles across more than twenty European markets, the report covers broadband, and double- and triple-play services.

Featured issues include: incumbent versus altnet pricing; cablecos' speed advantage; ARPU uplift from multi-play services and ultra-fast broadband; optimising promotional and entry-level pricing; fixed versus mobile pricing; country-by-country benchmarks of broadband affordability and the price per megabit per second.

Triple-play pricing study 4Q 2010: are telcos falling behind? answers your key questions:

• How is the compromise between speed and price evolving?
• Are cablecos providing more attractive services than telcos?
• Does fixed broadband continue to look attractive compared to mobile broadband?
• What pricing uplift are ultra-fast broadband offers presently achieving?
• What uplift are operators getting from offering double- and triple-play offers?
• What kind of price promotions are operators across Europe deploying at present and how aggressively?
• How are download and upload speeds evolving?

Key Topics Covered:

• Executive summary
• Introduction and scope
• This report examines current and historical broadband, double- and triple-play pricing across Europe
• Usage profiles model the difference between light?, typical? and heavy? users
• Service speed evolution
• The median downstream speeds of cable modem are outpacing DSL, but VDSL is faster still
• The median upstream speeds of cable modem caught up with VDSL in 4Q 2010
• The price per megabit per second continues to decline, particularly in Romania and Sweden
• Country-by-country pricing comparison
• The cheapest fixed broadband connectivity in Europe is approaching EUR5 per month
• Altnet DSL players most frequently offer the cheapest double-play services in European countries
• Prices of entry-level triple-play services declined by around 20% in many markets in 2010
• Incumbent versus altnet
• Incumbents maintain high premiums for standalone (naked) broadband services to cover the cost of the local loop
• Broadband-plus-voice prices are higher among incumbents, because they benefit from customer inertia (or lack thereof)
• Cablecos maintain the price advantage for triple-play because they can recoup content costs elsewhere
• Promotional pricing
• Fixed broadband promotions tend to have the features of one or more of four basic types
• Service providers must tailor price promotions to local preferences
• The top-ten promotions in terms of cost savings offer price reductions of 2040%
• Price premiums for higher speeds, and voice and TV services
• The median price of ultra-fast broadband fell below EUR50 per month for the first time in 4Q 2010
• The price premium for voice and TV services varies significantly between markets
• Comparison of fixed and mobile broadband pricing
• Mobile broadband pricing undercuts comparable entry-level fixed broadband packages in most of Western Europe
• How to use the pivot charts in the data annex
• How to use the pivot charts in the data annex

For more information visit http://www.researchandmarkets.com/research/74db44/tripleplay_pricin

CONTACT:

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

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INDUSTRY KEYWORDS:   Technology  Telecommunications  Other Technology

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