TREMOR MEDIA AND INNOVID BRING ADVANCED INTERACTIVE PRE-ROLL TO MARKET AT SCALE
Partnership Makes Tremor Media the Premiere Online Video Advertising Network to Offer Innovid Technology to Advertisers with vChoice iRoll
NEW YORK – June 7, 2010 – Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, and Innovid (www.innovid.com), the leading innovators of in-stream video advertising solutions, today announced a strategic partnership to offer advanced interactive pre-roll, across Tremor Media’s network of 1500+ sites. This joint product offering will be marketed under the name vChoice iRoll and will extend Tremor Media’s current vChoice family of interactive ad formats. As a part of Tremor Media’s commitment to innovation, the company will be the first and only video ad network to market and re-sell Innovid’s iRoll technology.
With vChoice iRoll, powered by Innovid, advertisers and brand marketers can now offer consumers an unprecedented brand experience within online video. vChoice iRoll offers multiple enhancements to standard pre-roll designed to increase the level of consumer interactivity. This includes the ability to print coupons, view multiple videos, showcase a carousel of products, look up movie show times, and a social media sharing functionality.
“By integrating Innovid’s iRoll technology into Acudeo®, Tremor Media’s proprietary technology, we are able to offer this innovative ad format at scale to brand marketers. With this partnership we’ve married the iRoll technology with our robust vChoice ad units to engage consumers with highly interactive in-stream ads that create a lasting brand experience,” said Jason Glickman, CEO, Tremor Media. “We are committed to offering the most advanced, innovative and creative online video advertising capabilities and our new partnership with Innovid is a great example of this.”
“Tremor Media’s unmatched reach and advanced targeting capabilities make them an ideal partner for introducing and providing Innovid capabilities to advertisers at scale,” said Zvika Netter, CEO, Innovid. “Together, we will give advertisers the most immersive and engaging advertising experience possible.”
Tremor Media, which has the leading video advertising network with the largest audience reach (comScore Video Metrix April 2010), has more than doubled the size of its network from 2009 to 2010. It offers advertisers the most precise real-time audience targeting capabilities, multiple engagement-driven in-stream ad formats including the proprietary vChoice unit and works with an industry leading company for third party ad verification. By partnering with Innovid, Tremor Media can continue to deliver tools for the most innovative and creative video advertising campaigns possible.
The Innovid iRoll delivers targeted, dynamic rich media elements into video ads that were previously unable to take advantage of the interactivity afforded to the rest of the Web. Leveraging demographic and viewer data to deliver highly customized, engaging brand experiences, Innovid’s iRoll video format generates increases in brand awareness and recall that surpass other forms of online advertising. With Fortune 100 clients and top publishers including NBC, MTV, CNET, Discovery and many more , Innovid ‘s iRoll is the most interactive pre-roll format available to online advertisers. Innovid’s Studio Authoring platform and analytics provide the tools to develop unique, engaging video ad units and the data required for actionable insight.
About Tremor Media
Tremor Media (www.tremormedia.com), the leading online video monetization and advertising company, provides brand advertisers with in-stream and in-banner video advertising solutions on top-tier publisher sites with a combined 192.5 million uniques, reaching 90.4% of internet users. Tremor Media’s innovative video ad formats, advanced targeting, and industry-leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.
In addition, Tremor Media’s Acudeo technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry’s most flexible and easy-to-use ad policy management tools and provides access to the industry’s leading revenue sources including turnkey integrations with all major online video platforms, video ad networks, ad serving, and video analytic technologies. With Tremor Media’s Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.
Innovid developed the groundbreaking iRoll which embeds interactive elements in pre-roll video ads making them dynamic and engaging without forcing audiences away from the page. Innovid's proprietary technology provides a seamless integration between videos, embedded images and interactive features, empowering today's marketers to engage their audiences more deeply than ever before. Beyond ad integration and serving, the company solution includes a back-end analytics dashboard to measure and track engagement. Visit (www.Innovid.com).