5min Media Launches Celebrity News Channel

Strategic Partnerships Reached With Splash News, Sugar, TalkHollywood, Meredith TV, Hollyscoop and Other Top Publishers to Syndicate Their Premium Video Content Across the Web

NEW YORK, NY--(Marketwire - November 22, 2010) - 5min Media (www.5min.com), the Web's largest video syndication platform, today announced the launch of the 5min Media Celebrity News Channel, created in partnership with Splash News, Sugar, TalkHollywood, Meredith TV, Hollyscoop and other premium content providers. The 5min Media Celebrity News Channel will distribute short-form celebrity gossip videos from these top media brands across the 5min Media syndication network of 800+ sites, including entertainment-centric sites such as SheKnows.com, Hearst's UGO sites, Betty Confidential and dozens more. The syndication partners will be able to integrate the new channel directly into their sites by embedding the 5min Media video player, which includes a constant feed of the latest celebrity and entertainment news.

5min's Celebrity News Channel debuts during a time when the company has been gaining enormous traction. Now the largest U.S. independent video network with more than 22 million unique viewers each month, 5min Media was recently ranked No. 1 by comScore in seven vertical categories, including Home, Food, Health, Fashion, Beauty and Auto.

5min Media is adding thousands of videos about the latest celebrity and pop culture headlines from Splash News, Sugar, TalkHollywood, Meredith TV, Hollyscoop and others to its library of more than 200,000 professional videos that already includes content from the world's largest media companies such as Scripps (Food Network, HGTV), Comcast (G4, Style), Hachette (ELLE, Woman's Day, Car & Driver), Hearst (UGO), Rodale (Prevention), Meredith (BetterTV, Parents TV), HealthCentral, Britannica, Dummies and more. Using 5min's proprietary VideoSeed technology, 5min semantically matches video content from its newest celebrity sources with 5min's network of publishers that reach engaged gossip hounds. 

"We are bringing videos everywhere on the Web because consumers want rich, relevant content integrated into their online experiences. At the same time, advertisers are looking for new ways to reach these engaged, yet fragmented audiences," said Ran Harnevo, CEO of 5min Media. "Our video syndication platform enables us to successfully reach niche audiences, giving them the content they desire in the places they are already visiting online. We are excited to partner with these top media brands to create our Celebrity News Channel and believe consumers will engage more than ever in the latest entertainment and gossip buzz from these popular sources."

About 5min Media
5min Media is the Web's largest video syndication network with more than 22 million unique visitors across its 800+ partner sites. The company provides publishers with a comprehensive video platform that includes access to premium content from its library of more than 200,000 vertically segmented videos from thousands of the world's largest media companies and professional independent video producers. Founded in 2006 and acquired by AOL (NYSE: AOL) in September 2010, the company is headquartered in New York City. For more information, visit http://solutions.5min.com.