Best Buy Mobile® Partners With Google to Exclusively Launch Nexus S Smart Phone

Nexus S, from Google and Samsung, is the world’s first smart phone with Android 2.3, Gingerbread. Nexus S hits Best Buy stores and BestBuy.com after Dec. 16

MINNEAPOLIS--(BUSINESS WIRE)-- Best Buy proudly announces the exclusive North American launch of the new Nexus S™ smart phone, co-developed by Google™ and Samsung, the world’s most advanced Android™ smart phone.

Nexus S is available after Dec. 16 in all Best Buy big box stores, the 157 Best Buy Mobile specialty stores and on BestBuy.com. Customers can purchase Nexus S for $529 as an unlocked phone without a contract. Nexus S optimized for T-Mobile’s network is available for $199 with a two-year service agreement and qualifying voice and data plan.

Best Buy Mobile has rapidly become a leading destination for mobile technology purchases with the most smart phones under one roof. With the addition of Nexus S, Best Buy Mobile now offers more than 20 Android phones across all four major networks, a full line of accessories for the devices and highly trained mobile associates providing support and guidance.

“We have invested a lot of time and resources to ensure people get the smart phone and support that’s right for them, and we expect to see significant consumer excitement focused on Nexus S,” said Mike Vitelli, president of the Americas for Best Buy. “This is a groundbreaking mobile device that you have to see to believe, and that’s exactly what people can do at every Best Buy and Best Buy Mobile location. We couldn’t be more excited to partner with Google and Samsung to launch this phone in time for the holidays.”

Nexus S also is launching in all Best Buy and Carphone Warehouse stores in the UK later in December.

”We’re thrilled to launch Nexus S with Gingerbread, and we’re also excited to be partnering with Best Buy to launch this device,” said Andy Rubin, Vice President of Engineering at Google.

Nexus S is the world’s first mobile phone to feature a 4” Contour Display. Its unique design and curved display make it easy to use while the powerful 1GHz application processor combined with the newest version of Android 2.3 or “Gingerbread” means users will enjoy one of the fastest and most seamless user experiences available. The combined Flash and HTML5 technology means internet browsing is high-speed and sophisticated.

Additional Nexus S features include:

• 16GB of internal memory
• Near Field Communication (NFC) technology, which allows users to read NFC tags
• Front and rear facing cameras
• Voice Actions allows users to text friends, search for and call restaurants and stores, write notes to self, receive step-by-step directions via Google Maps™ with Navigation and Latitude, and ring and email contacts just by speaking into their smart phone
• Access to Google mobile services including Google Search™, Gmail™, YouTube™, Google Calendar™, Google Talk™, Google Voice™
• Gyroscope support for enhanced gaming and motion detection

Nexus S, Google, Android, Google Maps, Google Search, Gmail, YouTube, Google Calendar, Google Talk, and Google Voice are trademarks of Google, Inc. T-Mobile is a trademark of Deutsche Telekom AG.

About Best Buy Mobile

Best Buy Mobile was founded in 2006 with a goal of changing the way consumers shop for and purchase mobile phones in America. Today, Best Buy Mobile is in every Best Buy store and also has 157 Best Buy Mobile specialty stores around the country. Best Buy Mobile features one of the largest selections of carriers, handsets and accessories available anywhere. Employees undergo at least 80 hours of intensive training, as well as continuing education on mobile phone technology and trends to help customers get the most of their mobile phones. For more information about Best Buy Mobile, visit www.bestbuy.com/mobile or www.bestbuymobile.com.

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, China, Mexico and Turkey, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $49 billion in annual revenue and includes brands such as Best Buy; Best Buy Mobile; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video; Napster; Pacific Sales; and The Phone House. Approximately 180,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2010, we donated a combined $25.2 million to improve the vitality of the communities where our employees and customers live and work. For more information about Best Buy, visit www.bestbuy.com.

CONTACT:

Best Buy
Media Contact:
Jeff Haydock, 612-291-6164
Manager, Public Relations
jeff.haydock@bestbuy.com

KEYWORDS:   United Kingdom  United States  Europe  North America  Minnesota

INDUSTRY KEYWORDS:   Technology  Consumer Electronics  Telecommunications  Mobile/Wireless  Retail  Specialty

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