Cenoplex Appoints Former Verizon Strategy Officer to Board of Advisors
Robert Balascio’s Peerless Knowledge and Insight to Support Cenoplex in Its Bid to Transform Wireless Customer Care
AUSTIN, Texas--(BUSINESS WIRE)-- Cenoplex™ has announced the appointment of renowned wireless industry luminary Robert Balascio to its board of advisors. With experience carved over a quarter-century advising wireless industry stalwarts, Bob previously served as executive director of strategic planning at Verizon Wireless. His professional background represents a crucial enrichment of the Cenoplex advisory board’s portfolio and will help advance the company’s market penetration strategy and support the executive team in the identification of market opportunities for its proprietary Actionable Audio Message technology.
“The Cenoplex advisory board brings together the smartest minds in the industry, and we are extremely privileged to count a leader with Bob’s indubitable expertise among our team,” said Gregory O. Welch, president and CEO at Cenoplex. “His peerless acumen on all aspects of the wireless industry from business continuity to implementation of innovative products and services will strengthen our proposition, and I, along with my colleagues, very much look forward to working with him.”
Bob served as a key member of the Verizon strategy team for more than a decade as executive director of strategic planning where he led the integration of insights and dynamic planning processes that served as the basis for executive decision making on corporate strategy, resource allocation and investment framework. He is uniformly known for advising the highest levels of authority within the mobile industry on all facets of wireless business through finance, sales, marketing and consumer analysis.
“I am a big believer in the potential of Actionable Audio Messages to help wireless operators more efficiently and effectively reach subscribers with the precisely targeted information they need,” said Bob Balascio. “It is a great pleasure for me to work with the distinguished advisory board at Cenoplex, and I look forward to contributing my diverse experience and knowledge as the company prepares for the first consumer trials of Actionable Audio Messages.”
Throughout his career, Bob has been recognized for his ability to build powerful relationships with business partners and customers. He served as president at Bell Atlantic Paging, and as chief information officer at Bell Atlantic Mobile, guiding the company through a period of rapid mobile innovation and several high profile acquisitions that culminated in the landmark GTE and Bell Atlantic merger that created Verizon. He started his career as an outside plant engineer at New Jersey Bell, and also held positions in the finance, planning and regulatory departments.
Bob currently serves on the board of directors for several charitable organizations including Daytop New Jersey and The Shepherds of Youth, and holds a master’s degree in Business Administration from Pace University as well as a B.S. in Mathematics from Stevens Institute of Technology.
About Cenoplex, Inc.
Cenoplex is transforming customer care for wireless operators by harnessing the gap between call placement and call connection. Cenoplex enables wireless operators worldwide to communicate more effectively and intelligently with their customers by placing precisely targeted Actionable Audio MessagesSM into the call stream of any mobile phone. Customer programs fueled by Cenoplex powerfully augment an operator’s lifecycle management strategy by leveraging existing mobile infrastructure to unleash the potential of untapped inventory with new avenues for pre-empting customer service issues, promoting value added services and products, reducing churn and building deeper, more sustainable customer relationships. Privately held Cenoplex, Inc. is based in Austin, Texas. More information can be found at http://www.cenoplex.com.
Cenoplex and the Cenoplex logo are trademarks, service marks and/or registered trademarks of Cenoplex, Inc. in the United States and/or other countries. All other trademarks, service marks and product names are the property of their respective owners.
CONTACT:
Faction PR
Thomas Morelli, +1-206-499-0385
thomas@faction-pr.com
KEYWORDS: United States North America Texas
INDUSTRY KEYWORDS: Technology Audio/Video Telecommunications Mobile/Wireless
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