Illume Software to Offer iZUP for the Apple iPhone OS 4.0

New version of distracted driving solution will extend reach to millions of iPhone 4.0 users

CONCORD, Mass.--(BUSINESS WIRE)-- Illume Software, the industry leader in location-based mobile solutions, today announced plans to create a version of its leading distracted driving solution, iZUP, for the upcoming Apple iPhone OS 4.0. This will further extend iZUP’s reach to millions of additional handsets enabling iPhone users, for the first time, the opportunity to effectively eliminate all mobile phone related distractions while driving. iZUP for the iPhone OS 4.0 is currently under development and will be available following the release of Apple’s iPhone OS 4.0. iZUP is currently available on a variety of Blackberry, Windows Mobile, and Android handsets.

“iZUP for the iPhone OS 4.0 will greatly extend our ability to make a meaningful impact in the fight against distracted driving,” noted Dan Ross, CEO of Illume Software. “With over 50 million devices on the market, the iPhone is a popular handset choice for many drivers and we are delighted by the opportunity to make iZUP a socially responsible solution for these users. We believe the introduction of iZUP for the iPhone is an important step toward our goal of making the roads safer for everyone.”

Recently awarded a “thumbs up” from the Good Housekeeping Research Institute, iZUP is the only solution that effectively eliminates all cell phone related distractions for drivers. Easy to download at www.getizup.com, iZUP waits quietly in the background and automatically launches when it detects that a phone is in a vehicle traveling over a configurable trigger speed—typically 5 mph. While driving, incoming calls are sent to voice mail and text messages are held until the vehicle stops and a driver can read and respond to them safely. iZUP also prevents outgoing communication while driving, yet always allows emergency calls to 911 and three authorized numbers, such as a parent’s cell phone in addition to a “white listed” application such as a navigation app.

iZUP provides real-time notification to parents or account holders of a 911 event in addition to preventing distractions caused by incoming calls, emails, voice-enabled tweets, text messages and emails, and other unnecessary interruptions. For parents of teen drivers, businesses, and anyone else on the roadways, iZUP offers a comprehensive, responsible driver safety solution. To learn more and download iZUP now, please visit: www.getizup.com.

About Illume Software

With headquarters in the Boston area, Illume Software is led by experienced mobile, telecom, internet, and media veterans and boasts boards of prominent business, political, financial, and technology leaders. iZUP, is the only solution that effectively eliminates all cell phone related distractions for drivers and is the first of many products to come from the company. iZUP recently received a “thumbs up” rating from the Good Housekeeping Research Institute. www.getiZUP.com

CONTACT:

PAN Communications
Carrie Callahan, 978-474-1900
iZUP@pancomm.com

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INDUSTRY KEYWORDS:   Women  Technology  Consumer Electronics  Telecommunications  Mobile/Wireless  Consumer  Family

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