Inlet Technologies to Demonstrate Multi-Screen Adaptive Bitrate Solutions at TelcoTV

Using Spinnaker^TM, Inlet Will Demonstrate ABR-TV^TM, A New Deployment Model That Enables Carriers to Provide Consistent, High-Quality Video Services to Any Screen and to Realize New Monetization Opportunities

RALEIGH, N.C.--(BUSINESS WIRE)-- Inlet Technologies, the leader in innovative solutions for digital media preparation, today announced they will be exhibiting at the TelcoTV show next week in Las Vegas, where they will be demonstrating their Spinnaker^TM live streaming appliance as the cornerstone of ABR-TV^TM. ABR-TV is a new deployment model that cost-effectively enables Telco operators to deliver consistent, high-quality video services to any screen over managed and unmanaged networks, thereby enhancing value to existing customers, extending service to new customers, and creating more opportunities for advertising revenue.

Inlet’s Spinnaker is a robust, reliable platform that can stream in multiple formats to any device, including PC, Mac, next generation set-top box, iPhone^®, iPad^TM, feature phones, and smart phones. Spinnaker was the first solution to offer full support for adaptive bitrate (ABR) streaming and Inlet continues to lead the market in this technology on all major platforms, including Microsoft IIS Smooth Streaming, Apple HTTP Adaptive Streaming and Adobe HTTP Dynamic Streaming.. Spinnaker is also able to detect broadcast cue messages and translate critical ad metadata into new ad markers appropriate for the Flash and Silverlight platforms as well as iOS devices. At the TelcoTV show, Inlet will be demonstrating Spinnaker as the foundation for the ABR-TV deployment model; the demonstration will include ABR streaming to multiple devices, including set-top box, as well as automated ad insertion.

ABR-TV enables Telcos to physically reach more customers, including those that were previously unavailable due to last-mile limitations or out-of-net locations, and re-monetize the linear streams delivered to those subscribers. By automatically adapting the video to the available bandwidth and network conditions to support additional devices, Telcos will be able to reach nearly all broadband-connected subscribers—even those with low or unreliable bandwidth—with video services, while simultaneously adding new advertising revenue streams..

“Inlet was first to market with full support for adaptive bitrate experiences in 2009, and we continue to lead the evolution of ABR with innovative solutions enabling richer experiences, broader reach, and delivery to new screens,” commented John Bishop, SVP of products and business development, Inlet Technologies. “We are excited to demonstrate how ABR-TV and our Spinnaker appliance can create adjacent, complementary cost-effectively new sources of subscription and advertising revenue for Telcos.”

Inlet has also has written an ABR-TV Business Brief, available on the company’s website: http://ow.ly/33Yol

About Inlet Technologies

Inlet Technologies is redefining the online video experience with innovative solutions for media preparation that combine striking video quality with surprising simplicity and reliability, enabling content owners to expand their audience and realize greater value from their content. Industry leaders such as Major League Baseball, Microsoft, NBC Universal/Vancouver Winter Games, Yahoo!, France Télévisions, and Home Shopping Network rely on Inlet for easy implementation, technical prowess and enterprise scale for their mission critical operations. For more information, please visit www.inlethd.com. Follow us on Twitter at InletTech.

CONTACT:

Crossroads Public Relations for Inlet Technologies
Shawn Ramsey, 919-621-0737
inlet@crossroadspr.com

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