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July Systems Announces the Release of Mi™ Platform 3.5

Tools

Posted March 19, 2011

Pre-built modules and enhanced tools deliver speed and flexibility for cross-platform mobile development to businesses worldwide

LOS ANGELES--(BUSINESS WIRE)-- July Systems (www.julysystems.com), the leading global provider of cross-platform mobile solutions for businesses, today unveiled the new Mi™ Platform 3.5, the latest installment of developments designed to enhance the customer’s ability to execute rapid deployment of rich mobile experiences across devices. Mi™ Platform 3.5, a cloud based software solution that provides business users with tools and pre-built modules to build and manage interactive and rich mobile services, is the industry’s first next-generation publishing platform to provide customers both flexibility in design and time to market in delivery.

Mi™ Platform 3.5 provides businesses with three major key benefits: Rapidly deploy rich mobile applications using pre-built modules; Change and manage mobile services cost effectively using optimized toolset with intuitive drag and drop interface;Deliver superior mobile services based on significant performance improvements in scale and response times.

“Anyone who has tried to build and manage a mobile business knows that speed and flexibility are crucial for success,” says Rajesh T.S Reddy, CEO of July Systems. “Our product R&D teams continuously innovate and upgrade the Mi™ Platform to ensure our customers have the best solutions to deal with the constantly changing mobile landscape. “

Features of the new Mi™ Platform include:

  • Ability to configure experiences for both touch and non-touch using the same build toolset
  • Ability to save my configured widgets in an asset library for re-use
  • Real-time collaboration with support for concurrent users editing the same site
  • “One-step” publishing to quickly deploy ready sites
  • Specific vertical solutions consisting of packages of widgets/modules relevant to that industry
  • Ad-platform enhancements like bulk campaign management
  • Performance improvements including ability to handle tens of millions of ad-transactions per hour and improved response times of overall platform

The launch of the Mi™ Platform 3.5 GA paves the way for customers to take control of their mobile business without sacrificing creativity, speed or device choice.

About July Systems

July Systems provides cross-platform mobile solutions to businesses worldwide. Their cloud-based mobile platform allows companies to build, distribute, manage, monetize and measure rich mobile experiences quickly and effectively. Their highly scalable platform supports content publishing, distribution (web, apps), user personalization, ad mediation and analytics. July Systems supports more than 80 of the world’s largest brands and delivers over billions transactions to 50 million users in 190 countries. They have offices worldwide including US, India and Malaysia.



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