Juniper’s Research Validates GetJar’s Cross-Platform Approach to Apps

SAN MATEO, Calif. & LONDON--(BUSINESS WIRE)-- GetJar (www.getjar.com), the world’s second largest app store after the Apple App Store, welcomes Juniper Research’s latest findings about mobile apps.

Dr. Windsor Holden from Juniper Research, with whom GetJar hosted a joint round-table meeting earlier this year, stated in his report: “If the mobile industry wishes to introduce a model based on applications, then it must ensure that those applications are accessible by a wide range of handsets ranging from smartphones to mass market devices.”

Commenting on this, Patrick Mork, CMO of GetJar stated: “With GetJar having just hit the one billion download mark and Juniper’s predictions about the projected value of the app market, developers and brands need to take a broader view of the opportunity ahead of them. With more and more consumers embracing apps, publishers need to look beyond the iPhone to platforms such as Android and the mobile web to maximize their market opportunity.

“As an open, cross-platform app store, we’ve seen devices like the Samsung Moment and HTC Hero become among our most popular devices by downloads in the United States in a very short amount of time. Both run on the Android platform. Likewise, devices like the Samsung Instinct and LG Rumor II have performed exceptionally well further reinforcing the notion that mainstream consumers using feature phones with “smartphone-like” capabilities are also becoming engaged with apps. Mobile Web is often the fastest, most scaleable and cost effective way of reaching users with these types of phones.

“Unfortunately, Mobile Web is usually underestimated by brands too focussed on high-end devices. However, innovative companies like Facebook, Yahoo!, Ebay, Foursquare and Bing are complementing their high-end app strategy with a lower end mobile web strategy. By promoting “short-cuts” to their sites on various distribution channels they can easily reach consumers across devices and platforms in just one go without worrying about fragmentation since the mobile web works equally on most web-enabled phones. Yahoo! for example, has done over 4 million downloads of its “shortcut” on GetJar alone since launch.

“A cross-platform strategy is critical as a way for brands and publishers to reach consumers. Apple has been very successful in creating a device that is engaging. However, to truly reach a wider audience, brands must also embrace multiple platforms. A survey GetJar conducted last year of 15,000 respondents indicated that 70% have shared their favourite apps with friends. With viral being such an important component of mobile marketing, a cross platform approach is essential to help consumers promote apps among their friends and family.”

About GetJar

GetJar is the world’s second largest app store, second only to the Apple app store, with over 1 billion downloads to date. The company’s key point of difference is its open market approach, which allows it to deliver applications for both feature phones and smartphones across all major platforms such as Android, BlackBerry, Windows Mobile, iPhone and Symbian among others. The company provides more than 65,000 mobile applications to consumers in more than 200 countries. In 2009 GetJar won the Meffy, Tiecon50 and Mobile Excellence awards for its achievements and products. GetJar is backed by Accel Partners and is headquartered in Silicon Valley with offices in the UK and Lithuania. For more information: www.getjar.com and follow us on Twitter @getjar.

CONTACT:

UK/Europe
Komodo PR
Jayne Stala/ Lucy Gordon/ Adrian Ma/ Margherita Di Cerbo
+44 20 7680 5500
getjar@komodopr.com
US
SparkPR for GetJar
Candace Locklear, +1-415-321-1876
candace@sparkpr.com

KEYWORDS:   United Kingdom  United States  Europe  North America  Canada  California

INDUSTRY KEYWORDS:   Other Consumer  Technology  Internet  Software  Telecommunications  Mobile/Wireless  Consumer

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