NewBay’s ‘Zero-Click’ Upload and Access of Cloud-Based Content Drives Significant Increase in Monthly Customer Usage

The company delivers this capability to Android and Windows devices for major operators in North America, Europe and Asia.

SEATTLE--(BUSINESS WIRE)-- NewBay, the leader in digital lifestyle services, today announced the results of new research that shows the impact of its LifeCache cloud platform in driving greater usage of operator services. In particular, the data — aggregated from across NewBay’s customers — shows that the “zero-click” simplicity of the LifeCache platform is helping operators to realize dramatically improved rates of repeat monthly usage of services for uploading and accessing digital content. The 65 percent repeat monthly return rate among users of LifeCache-based services more than doubles the return usage rate for single-click platforms, representing a significant revenue opportunity for operator customers.

“This data — from LifeCache users worldwide — shows the important and direct relationship between usability and usage,” said Steve French, vice president of global marketing at NewBay. “Zero-click is the direct result of our commitment to simplifying and enhancing the user experience as a way to drive success for our operator and device-maker customers. This is about more than just content upload. We are streamlining the entire content lifecycle by making it easier to store and access content from the cloud and stimulating repeat activity through notifications and social networking alerts.”

Zero-click functionality is integrated into NewBay’s LifeCache Media Upload/Sharing Client, which is available on multiple platforms, including Android and Windows mobile devices. Once a subscriber sets their upload/sharing destination, their photos and videos – both those they create and those they buy - are instantly uploaded/shared with zero user intervention. Media destinations might include a subscriber’s favorite social networking sites (Facebook, Twitter, MySpace, LinkedIn, etc.), operator-branded digital vault or album, or directly to friends and family via SMS, MMS or email.

About NewBay

NewBay is the leader in digital lifestyle services, enabling subscribers to create, store, manage, view and share user content. NewBay LifeCache product suite empowers operators to deliver an integrated set of converged rich-media services across any Internet connected device such as mobile, PC and TV. NewBay's products include social networking, photo and video albums, digital vault, handset and desktop clients, smart address book, notification and messaging services. NewBay LifeCache products are built on NewBay's Astra user content platform to uniquely provide telco-grade, scalable solutions.

NewBay enables operators to increase ARPU, drive messaging and data traffic, strengthen customer loyalty and build communities and social networks based on user-generated and premium content. NewBay is delivering profitable, highly successful commercial services for operators. Customers include T-Mobile, Telefónica O2, Orange, U.S. Cellular, AT&T, Telstra, Verizon, and LG Electronics. NewBay LifeCache is processing millions of messages daily and stores billions of media for live operator services.

NewBay is based in Dublin, Ireland; Seattle, Palo Alto and Raleigh, USA; London, UK and Dusseldorf, Germany. NewBay was founded in 2002 and is privately held. Investors include Balderton Capital and Fidelity Growth Partners.

CONTACT:

Sterling Communications on behalf of NewBay
Chris Warfield, +1 206-388-5758
cwarfield@sterlingpr.com
or
NewBay
Amanda Campbell, +353 1 635 0700 / +353 86 606 9177 (Mobile)
acampbell@newbay.com

KEYWORDS:   United States  North America  Washington

INDUSTRY KEYWORDS:   Technology  Consumer Electronics  Software  Telecommunications  Mobile/Wireless  Social Media  Communications

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