Octoshape and Craftwork Team Up to Disrupt the OTT IPTV Market

High-quality, scalable video distribution meets proven digital TV integrations

ATLANTA--(BUSINESS WIRE)-- Octoshape, an industry leader in cloud-based global streaming technologies, today announced a strategic partnership with leading software development company Craftwork, which specializes in solutions for the Digital TV industry.

Over-the-top (OTT) consumer offerings are rapidly evolving in the industry, bringing with them a host of challenges. Video quality, network capacity, profitable business models, and time to market concerns are each issues the industry faces every day. Producing TV-quality living room experiences on high-resolution devices is a clear milestone to reach in the industry.

“The projected consumption of content over-the-top in the next five years is simply staggering,” said Michael Koehn Milland, CEO of Octoshape. “Applying disruptive technologies like Infinite HD with the superior consumer implementations that Craftwork offers will not only facilitate happy consumers and profitable business models but also allow the last mile to scale on existing infrastructure without huge capital deployments.”

The partnership between Craftwork and Octoshape makes these goals attainable. The Octoshape Infinite HD platform brings the highest-quality video in the space into the living room. Different than traditional OTT adaptive bit rate technologies, Infinite HD is able to sustain quality without the need to shift in and out of HD resolution. This replicates the experience the consumer is accustomed to in the living room. Infinite HD also brings an innovative suite of Multicast technologies offering efficiency models to the last mile enabling the telco / operator to roll out these services without upgrading their infrastructure.

Craftwork brings a wealth of experience in integrating linear and VOD Digital TV services for large operators and content providers. Craftwork is providing pre-integrated ARM Cortex A9 STBs to rapidly deploy these cost-effective OTT solutions for providers. The pre-packaged and custom UI development options have already resulted in several key client integrations around the world.

“We are delighted to forge this strategic partnership with Octoshape,” said Greg Pannell, Craftwork’s Sales & Marketing Director. “Delivery of OTT video content is becoming a critical element to many operators in the digital TV industry; with Octoshape’s unique streaming technology and Craftwork’s proven experience in integrating leading-edge technology the partnership between our two companies was an obvious choice.”

Working closely together, Octoshape and Craftwork have demonstrated the potential for coupling key technology with cost-effective set-top boxes to deliver compelling OTT solutions.

About Octoshape

Streaming media innovator Octoshape provides the enabling technology required for content owners to deliver online video over best-effort public networks to the largest audiences and with the highest-quality viewing experience. The company is writing the next chapter of content delivery. The Octoshape approach is more scalable and affordable than traditional CDN schemes, while providing feature-rich, high-quality viewing to the largest of audiences. For more information visit www.octoshape.com.

About Craftwork

Craftwork is a leading software development company specializing in providing solutions for the Digital TV Industry. With deployments to over fifteen million devices, we have a proven track record of delivering high-quality solutions to meet the demanding needs of leading providers around the world.

The business focuses on three key areas: professional services, interactive and technology licensing. We support our clients’ needs from leading-edge R&D projects and custom developments through to production development and full-scale deployment. For more information visit www.craftwork.dk.

CONTACT:

Octoshape
Jessi Slezak, 703-597-5359

KEYWORDS:   United States  North America  Georgia

INDUSTRY KEYWORDS:   Technology  Internet  Software  Audio/Video  Telecommunications

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