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Ookla Ranks ISP Performance with Latest Addition to Net Index

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Posted July 27, 2010

Find ISPs in Your Geographic Region, Evaluate Performance Rankings, Get End-User Ratings and More

SEATTLE--(BUSINESS WIRE)-- Ookla™ (www.ookla.com), the global leader in web-based network diagnostic applications, today announced that it has expanded the Net Index™ to include ISP performance rankings. This new data set enables users to take the next step in broadband performance evaluation, digging past consumer broadband marketing and penetration, into actual ISP performance. The new index feature will also provide clear ISP ratings, based on end-user insight gleaned from more than one million daily tests on Ookla’s immensely popular Speedtest.net site.

“The Net Index already offers a powerful research tool for academia, government, ISPs, and those curious about broadband performance. However, it has always been our goal to expand on that information and provide a resource that helps consumers make more informed broadband decisions,” said Mike Apgar, co-founder and managing partner of Ookla. “The new ISP ranking data takes a giant step in that direction, further empowering consumers for the first time with rich data that helps evaluate ISP performance close to home or throughout the world.”

Just like all the data behind Net Index, the ISP rankings are updated daily and are available for free. A user simply selects the appropriate index – Download, Upload or Quality – then drills into the applicable geographical region, city, etc., instantly getting access to ISP rankings. In addition, each ISP will be listed with a 1 to 5 star rating system based on end-user provided input. Consumers can use this data to assess their current or potential ISP, identify preferred ISPs in another city in preparation for a move, or to help a family member.

As of today, the new ISP rankings show the top residential ISP in the U.S. based on download speed performance is Comcast, followed by Charter, Optimum Online, MidContinent Communications and Road Runner to round out the top five. Upload speeds tell a different story with Surewest Broadband on top, followed by Verizon Internet Services, AT&T Worldnet, Comcast and Cox.

In the near future, Ookla will add a Value component to Net Index, allowing consumers to see the cost breakdown associated with broadband services by country, state, city, and even by ISP. The Value Index is currently in development, but to date Ookla has collected survey information from more than 100,000 broadband-only participants. Preliminary data shows the current average monthly cost for broadband in the U.S. at $47.32, with the average cost per Mbps at $5.06, although this varies greatly from state to state. For example, based on download speed, California broadband costs just $4.24 per Mbps, while residents of Idaho pay $8.80, Washington respondents averaged just $3.89 per Mbps and Michigan subscribers pay $6.36.

Ookla also plans to release other indexes around mobile performance and promised performance later this year.

About Net Index

The Net Index provides averages and details around consumer broadband upload and download speeds, as well as an overall measurement of connection quality based on key criteria including ping, jitter and packet loss. Ookla conducts more than one million speed and quality tests daily, primarily through its Speedtest.net and Pingtest.net sites, and has completed more than 1.5 billion tests to date. The popularity of these sites (Speedtest.net is ranked in the top 1000 global sites based on traffic) makes the Net Index data offering the richest and most comprehensive information ever compiled and released regarding broadband statistics. It features current and historical global metrics, and details and ranks regions, countries and cities worldwide, with specific metrics for the United States.

About Ookla

Ookla is the global leader in broadband speed testing and web-based network diagnostic applications. The company’s test engines and methodologies set the broadband industry’s standards for popularity, ease of use and the subsequent development of relevant statistical data. Through application development and licensing, Ookla services almost every Internet Service Provider in the world, and its solutions have been translated into 26 languages for use by thousands of small businesses and Fortune 500 companies such as Cisco, Comcast, Nokia, Reuters, Speakeasy, Time Warner Cable and Vonage. More than a million tests a day are completed with Ookla’s numerous free diagnostic tools including Speedtest.net, the leader in measuring broadband connection speed. Founded by Internet and telecommunications veterans in 2006, Ookla has offices in Seattle, WA and Kalispell, MT. For more information, please visit http://www.ookla.com or follow the company on Twitter @TeamOokla.



CONTACT:

VOXUS, Inc. (for Ookla)
Justin Hall, 253-444-5442
jhall@voxuspr.com

KEYWORDS:   United States  North America  Washington

INDUSTRY KEYWORDS:   Technology  Internet  Networks  Telecommunications

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