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RAMP Announces Compliance with Newly Passed 21st Century Communications and Video Accessibility Act Law for Closed C

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Posted October 11, 2010

RAMP’s unique automated transcription solution makes broadcasters compliant with new law.

WOBURN, Mass.--(BUSINESS WIRE)-- RAMP, the industry’s leading Content Optimization platform for major online media publishers, today announced its web closed captioning offering as readily compliant and field deployed for the new legal requirements of broadcasters to provide closed captioning for online video under the 21st Century Communications and Video Accessibility Act signed into law by President Barack Obama on Friday, October 8, 2010.

Under this new law, broadcasters who wish to distribute content over the Internet will be required to include closed captions for the hearing impaired as part of the video viewing experience. A summary of the law can be found at http://markey.house.gov/docs/telecomm/summary_of_bill.pdf, and Section 203 dealing with web closed captioning is described as follows:

“This section (203) reinstates the FCC’s modest regulations on video description. Those rules, originally promulgated in 2001, were struck down by a U.S. Court of Appeals for lack of FCC authority. This section also authorizes the FCC to promulgate additional rules to (1) ensure that video description services can be transmitted and provided over digital TV technologies, (2) require non-visual access to on-screen emergency warnings and similar televised information and (3) increase the amount of video description required. Finally, this section adds a definition for video programming to include programming distributed over the Internet to make clear that the existing closed captioning obligations (and future video description obligations) contained in Section 713 apply to video programming that is distributed or re-distributed over the Internet.”

RAMP’s Content Optimization platform delivers the world’s most advanced speech-to-text technology for creating and aligning closed caption data, and is covered by over 20 US patents. Already deployed by major media publishers for maximizing the online value of content, RAMP’s existing and new customers are automatically compliant with the law across all their video content. RAMP’s online video player, MetaPlayer, delivers an online video viewing experience complete with time-stamped closed captions integrated into the video experience for millions of video assets currently published using RAMP.

“Adding web closed captioning is a non-trivial undertaking for broadcasters, as the digital workflow for publishing video online typically strips or misaligns the original closed caption data,” said Tom Wilde, RAMP CEO. “RAMP’s solution addresses this problem end to end, and delivers 100% compliance with the new law while also enabling other forms of usability essential to broadcasters’ business objectives.”

About RAMP

RAMP is an advanced Content Optimization SaaS platform providing publishers’ workflow, discovery and engagement solutions to drive monetization of online content to users’ search and browsing behavior. RAMP offers publishers an open, flexible and modular capability to optimize large amounts of content, including text, audio, video and images, within dynamic publishing environments. As a result, publishers’ content becomes positioned for discovery and precise targeting, both on search engines and within publishers’ own websites. Users rely on such precision to discover and engage with content, thereby increasing the commercial viability of content for publishers while curtailing publishing costs.

Leading publishers using RAMP include –Thompson Reuters, FOXNews, NBC, Dow Jones, Meredith, and others. For more information visit: www.RAMP.com, or contact us at info@RAMP.com.



CONTACT:

21TechMedia LLC
Sam Vasisht, +1-617-840-6788
sam@21techmedia.com

KEYWORDS:   United States  North America  Massachusetts

INDUSTRY KEYWORDS:   Technology  Internet  Software  Audio/Video  Telecommunications  Search Engine Optimization  Social Media  Communications  Publishing

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