Reportlinker Adds Tablets and Smart Devices: Forecast for Media and Broadcast
NEW YORK, Jan. 13, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Tablets and Smart Devices: Forecast for Media and Broadcast
http://www.reportlinker.com/p0360503/Tablets-and-Smart-Devices-Forecast-for-Media-and-Broadcast.html
Introduction
This report presents Ovum's forecast for growth in the tablet and smart device market, with detailed analysis of growth scenarios by platform (iOS, Android, RIM and others). This research is specifically contextualized for the media and broadcast industries, as the tablet channel emerges as a critical distribution and control interface for web video.
Features and benefits
* Forecasts for growth in the installed base of tablets by platform and by region.* Best practice strategy for the publishers, broadcasters, and advertisers looking to exploit the tablet distribution channel.* Technical delivery requirements for channel programmers looking to include tablets as part of their on-demand multi-screen strategy.
Highlights
Ovum predicts that annual tablet and smart device shipments will reach 150 million units by 2015. This figure includes all devices based on a named set of "light" operating systems including Apple iOS, Google Android (and potentially Chrome OS), BlackBerry Tablet OS, MeeGo, and HP/Palm webOS. Android devices will be represented in a broad range of price points, form factors, and retail channels, which will give Android around 10% market share in 2010, rising through the forecast period to 36% by 2015 driven by serious engagement from tier-1 and smaller device vendors. The BlackBerry PlayBook tablet will be the first serious non-iOS, non-Android contender to emerge, running a new OS based on QNX. RIM's strategy is to push the PlayBook to its enterprise customer base, while also making it available to consumers. Ovum's view is that BlackBerry Tablet OS will find a stable niche among its core enterprise customers a
Your key questions answered
* What will the tablet and smart device landscape look like in 2015?* How does the growth in the tablet market create opportunities for new revenues for news and magazine publishing and broadcasters?* What are the scenarios driving the underlying growth of the tablet market by platform?
To order this report:
: Tablets and Smart Devices: Forecast for Media and Broadcast
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Nicolas Bombourg
Reportlinker
Email: nbo@reportlinker.com
US: (805)652-2626
Intl: +1 805-652-2626
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