Research and Markets: The African American Market for Cable and Broadband Services, Programming and Technology 2009 Editio

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/8af352/the_african_americ) has announced the addition of the "The African American Market for Cable and Broadband Services, Programming and Technology" report to their offering.

Focus on the market for cable programming, telecommunication services, Internet services, and new media among urban African Americans.

In this highly competitive multi-channel and increasingly digital environment, understanding the African American market in all its complexity and potential will be essential for successful programming, marketing, acquisition and retention of these valuable customers. This report will provide insight on the media-related preferences, habits and attitudes of Black/African Americans. The report provides in-depth analysis by age, sex, income, marital status, the presence of children in the household and by single heads of household.

Key Topics Covered:

• FOCUS: African America IV - Background and Methodology
• Summary of Research Findings
• Penetration of Telecommunication Services in African American Homes
• Impact of the Current Economy on Subscription to Telecommunication Services
• Interest in ITV Features
• Programming: Premium, Favorite Channels, Genres Viewed, Specialty Tiers, and In-Language Viewing
• Internet Usage among African Americans
• Penetration of Portable Devices and Usage of Broadband Video: Online and on Handheld Devices
• Technology Profile of African Americans

For more information visit http://www.researchandmarkets.com/research/8af352/the_african_americ

CONTACT:

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

KEYWORDS:   United States  North America  New York

INDUSTRY KEYWORDS:   Technology  Networks  Telecommunications  Consumer  African-American

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