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Research and Markets: Australia - Analysis - Tough Times Ahead for Optus Singtel

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Posted September 8, 2011

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/74874f/australia_analys) has announced the addition of the "Australia - Analysis - Tough times ahead for Optus SingTel" report to their offering.

Telecom Investment Research NoteOptus has been doing well during a period in which Telstra took its eyes off retail competition. It also embarked on a far more sophisticated approach to customer acquisition, and its head start in the iPhone market has been one of the best marketing coups in the industry.

But with Telstra becoming far more aggressive, and with the changes that are taking place in the industry around the announcement of the NBN, the company is now facing interesting times.

Optus will need its superior marketing skills to retain its leading position. Sophisticated customer marketing based on new technologies that will assist it to create lifelong customer relationships will be the next battleground in the retail market, and Optus is well-positioned to seize the opportunities that these new technologies offer. It will be assisted by the ongoing growth in smartphones as that will allow it to maximise its relationships with its customers.

Obviously the mobile market remains the company's key market. However, as its first quarter results showed, ARPU is under pressure either to remain stable or to decline slightly during 2012. At the same time, more investments are needed to stay ahead in the all-important mobile broadband market.

The company is taking a cautious approach in relation to digital media but it is set to increase its efforts later in 2011, when it will launch its version of the FetchTV services within a triple play model.

The company also maintains its leadership role in making sure that correct regulations are in place so that the rest of the industry is not disadvantaged in the transition towards the NBN. With its experience in HFC broadband it is in a good position to embrace the fresh opportunities that this new infrastructure has on offer.

Companies Mentioned in This Report Include:

  • Telstra
  • Optus
  • Vodafone
  • Hutchison
  • Google
  • Apple
  • Lebara
  • FetchTV
  • AUSTAR
  • FOXTEL

Technologies Mentioned in This Report Include:

  • Femtocell
  • HFC
  • IPTV
  • NBN

Key Topics Covered:

1. Synopsis

2. Competition from the telcos

3. Competition from the internet companies

4. Leader of innovation in mobile

5. Infrastructure and wholesale

6. The NBN

7. Digital media

For more information visit http://www.researchandmarkets.com/research/74874f/australia_analys



CONTACT:

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

KEYWORDS:   Australia  Australia/Oceania

INDUSTRY KEYWORDS:   Technology  Telecommunications

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