Research and Markets: Australia - Broadband Market - Overview, Statistics and Forecasts 2011

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/b53668/australia_broadb) has announced the addition of the "Australia - Broadband Market - Overview, Statistics and Forecasts" report to their offering.

The 2011 Australia Broadband Market - Overview and Statistics annual publication profiles key sectors in Australia's wireline broadband market. It provides an overview, as well as analysis, of the National Broadband Network and an informative chapter on trans-sector policies.

This report also provides a statistical overview of the broadband market in Australia and includes an overview of the major network operators, wholesalers and retail service providers.

The report also examines the developments in HFC networks, as well as greenfield deployments and home networking. The statistical sections of the report provide historical data as well as forecasts relating to broadband usage, internet service providers and the business

Market highlights:

• In developed markets fibre-to-the-home will be the leading infrastructure force behind the economic and social transformation, but mobile broadband will deliver these changes in the developing world.
• Business broadband expansion continues into 2011 as users move to mobile broadband, but the big driver will be from the fibre-based National Broadband Network.
• Already an increasing number of households make use of multiple broadband connections via both wired and wireless service providers as some internet usage (for example, reading emails) moves across to wireless devices such as notebook PCs and smart phones. This is set to grow exponentially over the coming years, with mobile-based devices overtaking desktop-based devices used for broadband access.
• In 2010 broadband downloads had doubled since 2008. However the pricing of broadband media services is critical for household users, and as such the emergence of an economically attractive revenue model based on advertising or other forms is critical.
• For the 12 months to end-2010 the annual growth in DSL slowed down to approximately 10%, by which time the market would have reached around 9.7 million broadband subscribers. A further 17% growth is projected for 2010/11 to take the total market to 10.4 million subscribers. The majority of the growth by this time will be coming from the mobile wireless broadband market.
• At the beginning of 2011 there were less than one million cable broadband subscribers, a penetration rate of around 10% of the total broadband market in Australia.
• Home area networking is a very important area for a large number of industries and investment in home area networking services is likely to increase. The critical issue for home networking is the cost of access to the outside world. With broadband prices and universal access still restricting the uptake of new home network-based services, the growth in this market is likely to suffer.
• Since 2007 Australia has seen a dramatic rise in the number of fibre-to-the-home (FttH) operators and by early 2011 they had connected more than 20,000 households.
• In Australia and New Zealand there are close to 200 communities that are reticulated, or are planning to be reticulated, with FttH. Once fully deployed this will represent in excess of 200,000 households connected to fibre; however, as with all broad-acre developments, the construction of the estate and release of lots is carried out according to a staged approach and it can take up to 15 years to achieve fully deployed status. By early 2011 there were an estimated 20,000 households connected in Australia.

Data in this report is the latest available at the time of preparation and may not be for the current year.

Key Topics Covered:

1. High Level Insights

2. Fast Broadband and Trans-sector Policy Development

3. NBN Overview

4. Statistical Overview

5. Business Market

6. Residential Market

7. DSL Market

8. HFC Cable Networks

9. Home Area Networks

10. FttH Greenfield Market

11. Forecasts

For more information visit http://www.researchandmarkets.com/research/b53668/australia_broadb.

CONTACT:

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

KEYWORDS:   Australia  Australia/Oceania  New Zealand

INDUSTRY KEYWORDS:   Technology  Internet  Networks  Telecommunications  Mobile/Wireless  Professional Services  Other Professional Services

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