Research and Markets: Australia Broadband Market Report - 2010 Updated Overview and Statistics

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/7166d2/australia_broadb) has announced the addition of the "Australia - Broadband Market - Overview and Statistics" report to their offering.

The 2010 Australia Broadband Market - Overview and Statistics annual publication profiles key sectors in Australia's wireline broadband market. It provides an overview as well as analysis of the National Broadband Network and an informative chapter on Trans-sector policies. This report also provides an analysis of both the copper and HFC based broadband infrastructure in Australia and includes an overview of the major network operators, wholesalers and retail service providers. The report also examines municipality networks as well as home networking. The statistical sections of this report provide historic data as well as forecasts relating to broadband usage, Internet service providers and the business and residential markets for broadband.

National Broadband Network Australia is among the leading countries whose government is actively investigating the social and economic benefits that can be achieved through the deployment of a mainly fibre-based telecoms infrastructure. Services that depend on high quality broadband infrastructure include tele-health, e-education, e-business, digital media, e-government, smart meters etc. In countries where the national telco is lagging behind we see that local governments have no choice other than to take a leadership role, as they have done with similar infrastructure over the last 100 years.

In December 2009 the OECD published its report on these issues and indicated that governments could justify the costs of fast broadband by using them to cut cost in sectors such as healthcare, education, transport and energy. On average, a cost saving of between 0.5% and 1.5% in each of these four sectors over a ten year period could justify the cost of building the NBN.

Governments are now starting querying whether this basic infrastructure should not be financed in the same way as other infrastructure, by making it a national right paid for through consolidated revenue, government bonds or, as the OECD indicated, government savings.

The decision from the Australian government to launch a $43 billion national FttH broadband network is a clear indication that they believe broadband is essential infrastructure. It fulfills a national purpose as its trans-sector multiplier effect delivers massive social and economic benefits in healthcare, education, energy and the environment. A digital economy requires an open broadband infrastructure, and for that to work it can only be built by a utility (NBN Co). While there certainly are questions regarding the business model and the investment plan, there is widespread support for the visionary plan. During 2010 the business model needs to be developed, which will take into account the socio-economic benefits the infrastructure can deliver to the country.

Statistical Overview and Forecast Broadband statistics provided relate to the number of subscribers and market shares of major providers as well as additional data relating to DSL, cable and other broadband technologies. The total number of broadband subscribers crossed the 7.5 million mark in 2010, a 17% increase during 2009. Growth in recent years has been driven by further strong uptake of DSL subscribers, although recent growth has not as strong as the previous two years as the majority of the market has now made the transition from dial-up to broadband. In the longer term the development of a fibre optic network operated by a National Broadband operator is likely to have a significant impact on the take up of DSL or cable based services

Segmentation is provided by dial-up/broadband and include statistics on website usage. An overview of the ISP market, including number of ISPs and market trends is also included.

Key Topics Covered:

1. High Level Overview

2. Fast Broadband and Trans-Sector Policies

3. National Broadband Network

4. Statistical Overview Broadband Market

5. HFC Cable Networks

6. Home Area Networks

7. FttH

8. Glossary of Abbreviations

For more information visit http://www.researchandmarkets.com/research/7166d2/australia_broadb

CONTACT:

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

KEYWORDS:   Australia  United States  North America  Australia/Oceania  New York

INDUSTRY KEYWORDS:   Technology  Internet  Telecommunications

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