Research and Markets: Austria Telecommunications Report Q4 2011. 13.65mn Mobile Subscribers Expected By 2015, Penetration

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/ee2108/austria_telecommun) has announced the addition of the "Austria Telecommunications Report Q4 2011" report to their offering.

The Austria Telecommunications Report provides industry professionals and strategists, corporate analysts, telecommunication associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Austria's telecommunications industry.

Strong demand for broadband services in Austria in H111 pushed subscriber numbers for fixed and mobile accesses beyond the levels BMI had forecast for 2011 as a whole. Therefore, BMI has revised upwards its forecasts for broadband users (which includes fixed and mobile connections) and 3G mobile subscribers.

Revised estimates of subscriber numbers at the two smallest mobile operators led to scaled down total mobile forecasts, although BMI maintains its existing growth pattern forecast. Finally, there were no appreciable changes in the fixed-line market and there are no revisions to the forecasts for this sector.

Austria's broadband market is increasingly being driven by mobile broadband services. So much so that broadband uptake in Q111 alone was stronger than BMI had been forecasting for the year as a whole. BMI has, therefore revised upwards the expectations for the broadband market, which should be boosted further in H211 by the launch of LTE mobile broadband services.

So far, in 2011 there has been intense rivalry among the mobile operators, with competition particularly strong in the case of higher-value post-paid and data subscribers. By the end of 2011 more than 12.61mn mobile subscribers are expected, an annual growth rate of 4.1% and a penetration rate of just over 150%. Growth is forecast to continue to slow as the market becomes saturated and the operators' increasingly focus on higher value segments.

At the end of 2010 3G subscribers accounted for almost 48% of the market. By the end of 2015 BMI expects the number of 3G subscribers to rise to almost 10mn, more than 73% of the mobile market. By then, it is likely 4G services, provided through platforms based on LTE technology, will be used widely used in major population centres.

Key Topics Covered by "Austria Telecommunications Report Q4 2011":

• Executive Summary
• SWOT Analysis
• Business Environment Analysis
• Industry Forecast Scenario
• Market Data Analysis
• Country Outlook
• Competitive Landscape
• Company Monitor
• Operator Profiles
• Regional Telecommunications Penetration Overview

For more information, including full table of contents and list of companies mentioned, please visit http://www.researchandmarkets.com/research/ee2108/austria_telecommun

CONTACT:

Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
press@researchandmarkets.com

KEYWORDS:   Austria  Europe

INDUSTRY KEYWORDS:   Technology  Telecommunications

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