Research and Markets: the Connected Consumer: a Survey of Telecoms and Media Usage

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/743db7/the_connected_cons) has announced the addition of the "The Connected Consumer: A Survey of Telecoms and Media Usage" report to their offering.

Disruptive technologies and business models, such as VoIP, mobile broadband and IPTV, represent both a threat to and an opportunity for incumbent telecoms and media companies. To ensure their success, stakeholders in the telecoms and media sector must understand user demand and the impact of new technology developments and business models. Only then can they tailor their products, services and infrastructure investments to meet user demand.

This report, drawing on Analysys Masons survey of 4000 consumers across France, Germany, Poland and the UK, tracks and highlights trends in the evolution of consumers behaviour and service usage. Topics covered in this report include:

• present and intended future usage of voice services, including fixedmobile substitution
• the demographics of service bundle and multi-play take-up
• the broadband experience and how it relates to customer satisfaction
• perceptions of, and plans for, mobile broadband services
• on-demand video consumption on the TV and online
• mobile application usage.

This is the first in a series of survey-based reports from Analysys Mason that focus on consumer usage of telecoms and media services. Subsequent reports in this series will examine specific topics in the voice, mobile broadband, fixed broadband, online content, and mobile content and applications segments. Click here to find out more.

The connected consumer: a survey of telecoms and media usage answers your key questions:

• What are consumers intentions for fixed and mobile voice service usage?
• How do France, Germany, Poland and the UK differ in terms of service usage patterns?
• Which applications are broadband users really using, and how does this vary between age groups?
• Which factors most affect customer satisfaction with fixed broadband services?
• How many people understand the mobile broadband proposition and are considering taking up services?
• What are the opportunities for VoD services both online and on TV?
• How do the service usage patterns differ between consumers with touchscreen handsets and those with other devices?
• Which demographic groups are using mobile applications, and what are the factors that influence usage?

Key Topics Covered:

• Document map Executive summary
• Introduction
• France has a highly advanced fixed telecoms subscriber base, though mobile lags
• Germany is the most-populous country in Western Europe and potentially the last stronghold of the fixed line
• Poland boasts a strong mobile market and the presence of multi-play packages and VoIP is well established
• The UK is characterised by relatively high levels of spending and competitive fixed and mobile markets
• Document map Results
• Software-based VoIP is most popular in Poland; the young appear to be educating the old about VoIP
• Skype dominates the software-based VoIP market, but almost 20% of users employ more than one service
• Telephony usage is balanced between fixed and mobile services, and most respondents continue to use both
• Fixedmobile substitution is more prevalent among the young, but most recognise both service types benefits
• Inertia characterises the fixed-line markets in France, Germany and the UK, but the Polish market is more fluid
• Only 10% of respondents are looking to switch to another mobile service provider
• Polish subscribers are less likely to maintain their present mobile service, but few intend to change provider
• Internet and email usage is universal, but IM and social networking continue to be the preserve of the young
• Many subscribers receive substantially less than the advertised access speed for fixed broadband services
• but value for money and customer care are more influential factors in overall user satisfaction
• Consumer awareness of mobile broadband services is high particularly in Poland and the UK
• but few of the respondents that have not taken up mobile broadband services intend to do so
• Most users employ mobile broadband as a complement to fixed services, but MNOs must be prepared for churn
• Mobile broadband receives more criticism in markets where service take-up is higher
• VoD usage is driven by a combination of familiarity with the technology and the amount of free time spent at home
• Online video usage is highest among consumers in the younger age groups, and particularly high in Poland
• Catch-up TV is the most popular type of paid-for online video content
• App store usage is significantly higher among users of touchscreen phones
• The youth market is the main driver for mobile value-added services

For more information visit http://www.researchandmarkets.com/research/743db7/the_connected_cons

CONTACT:

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

KEYWORDS:   United Kingdom  Europe  Poland  France  Germany

INDUSTRY KEYWORDS:   Technology  Telecommunications  Communications  Other Communications

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