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Research and Markets: Driving Forces of the Indian MVAS Market

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Posted February 21, 2011

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/a3c56a/driving_forces_of) has announced the addition of the "Driving Forces of the Indian MVAS Market" report to their offering.

Telecom operators worldwide are turning to Value Added Service (VAS) to drive growth and profitability. On the supply side, declining Average Revenue Per User (ARPUs), falling Minutes Per User (MPU), saturating telecom markets, and a high churn rate have generated the urgent need for a growth engine of the future in the form of mobile VAS. On the demand (subscribers) side, there are equally compelling drivers like the increasing convergence of content and entertainment, need for anytime-anywhere access to email and social networking sites, rapid adoption of innovative VAS offerings, and increasing affordability. Telecom operators, battling stiff competition and having already invested billions of dollars in building market share, are left with no option but to look for newer & innovative ways to recover their investment and retain market share profitably.

The report entitled Driving Forces of the Indian MVAS Market provides a comprehensive and crisp analysis of the current status and overall growth of the Indian MVAS market. The report gives an insight into the various trends and developments that are currently taking place in the country's MVAS market and substantiates data with necessary statistics. With the synchronization of all the factors, the report presents a logical analysis of the opportunities present in the countrys MVAS sector. The report also studies and analyzes the impact of the 3G auctions on the future growth of the Indian MVAS market. Specific segment wise information covering the rural, urban and enterprise consumers has also been included in the report.

This report starts with an overview of the evolution of MVAS and then probes into the emergence of an MVAS ecosystem wherein content developers, content aggregators, platform enablers, and telecom operators are collaborating, to create wholesome value rather than being satellite contributors operating from their own silos. Moreover, the report provides competitive landscape of the sector and provides brief overview of the key players.

Key findings in the report include:

  • 3G technology will enable the service providers to offer data related services and innovative video VAS to the millions of consumers. These services in the long run will help the service providers to differentiate their service portfolio and generate additional revenues
  • The demand for data services will not be limited to urban areas, as the rural Indian will emerge as the driving force in the growth of Mobile Value added Services (MVAS) in the country. The rural India is witnessing increased usage of VAS in banking, TV, gaming and data segments

Key Topics Covered:

1. Research Methodology

2. Introduction

3. India MVAS Market: An Overview

4. MVAS: A Source of Revenue

5. Consumer Segment

6. Impact of 3G on Indian MVAS Market

7. Challenges for MVAS in India

8. Key Players Profile

9. Conclusion

10. Appendix

Companies Mentioned:

  • Hungama Mobile
  • IMImobile
  • One97
  • OnMobile

For more information visit http://www.researchandmarkets.com/research/a3c56a/driving_forces_of



CONTACT:

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

KEYWORDS:   Europe  Asia Pacific  India  Ireland

INDUSTRY KEYWORDS:   Technology  Telecommunications  Mobile/Wireless

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