Research and Markets: Emerging Oppurtunities for Mobile Value Added Services (MVAS) in Rural India

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/305c5a/emerging_oppurtuni) has announced the addition of the "Emerging Oppurtunities for Mobile Value Added Services (MVAS) in Rural India" report to their offering.

The New Telecom Policy, 1994, marked the liberalization of value added services in India and this was the first step towards the exponential growth of the Indian telecom industry. Currently, the Indian telecom industry is amongst the fastest growing industries in the world, with 16 million subscribers being added every month; the growth rate of the rural subscriber base being higher than urban subscribers. In spite of this growth, the ARPU and the MPU is falling, due to which telecom companies are looking for alternative methods to generate revenues. MVAS is proving to be the most successful alternative revenue generating source for telecom companies. The report Emerging Opportunities for MVAS in Rural India provides a qualitative analysis of the current telecom industry dynamics and studies the role of MVAS in the future growth of rural markets.

The growth of rural MVAS is being driven by the increasing number of mobile subscribers in rural India, rising per capita spending, developments in telecom infrastructure and an increase in the literacy rate. This report explains consumer behaviour with respect to the adoption of MVAS in rural and urban India, along with information regarding the types of MVAS which have a huge potential in rural India.

The report Emerging Opportunities for MVAS in Rural India is the result of comprehensive research and aims to provide readers with an overview of the current and future prospects of MVAS in rural India. The report identifies the challenges facing the MVAS market and the key players such as Hungama Mobile, OnMobile, IMImobile and One97.

Key Topics Covered:

1. Research methodology

2. Indian telecom market - An Overview

3. India MVAS market

3.1 Industry Value chain

3.2 Performance of the industry

4. MVAS Consumers

4.1. Urban

4.1. Rural

5. Opportunities of MVAS

5.1 mCommerce

5.2 mEducation

5.3 mHealth

6. Challenges of MVAS market in India

7. Key MVAS players

7.1 Hungama Mobile

7.2 OnMobile

7.3 IMImobile

7.4 One97

8. Conclusion

For more information visit http://www.researchandmarkets.com/research/305c5a/emerging_oppurtuni

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KEYWORDS:   Europe  Asia Pacific  India  Ireland

INDUSTRY KEYWORDS:   Technology  Telecommunications  Mobile/Wireless

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