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Research and Markets: FOCUS: Boomers 2009 Looks at How Baby Boomers View Telecommunications Offerings, Such as Multi-Chann

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Posted October 7, 2010

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/b0a2f9/focus_boomers_200) has announced the addition of the "FOCUS: Boomers 2009" report to their offering.

FOCUS: Boomers 2009 is the first wave of a one-of-a-kind report that compiles and summarizes data on penetration, usage of, and demand for telecommunication services among Baby Boomers (ages 44 to 62).

FOCUS: Boomers 2009 looks at how Baby Boomers view telecommunications offerings, such as multi-channel, Internet, telephone, and bundled services. The study also examines the extent to which services such as on demand programming, premium channel programming, HDTV, DVR, and interactive TV have penetrated the Baby Boomer market, in addition to the attitude and interest of Baby Boomers towards such services.

In addition, FOCUS: Boomers 2009 summarizes the preferences of Baby Boomers in regards to TV programs and channels, and Internet sites, and how Boomers access these services.

Key Topics Covered:

  • Background and Methodology
  • Section 1. Summary of Research Findings
  • Section 2. The Market for Telecommunication Services: Penetration, Monthly Spending, and Satisfaction Ratings
  • Section 3. Impact of the Current Economy on Subscription to Telecommunication Services
  • Section 4. Penetration, Usage and Satisfaction with Enhanced Digital TV Services: On Demand, DVR, and HDTV
  • Section 5. Interest in ITV Features
  • Section 6. TV Viewing and Programming: Favorite Channels, and Viewing of Specific Programming Genres
  • Section 7. Internet Usage
  • Section 8. Penetration of Portable Devices and Usage of Broadband Video: Online and on Handheld Devices
  • Section 9. Demographic Profile

For more information visit http://www.researchandmarkets.com/research/b0a2f9/focus_boomers_200.



CONTACT:

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

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INDUSTRY KEYWORDS:   Other Consumer  Entertainment  TV and Radio  Technology  Internet  Telecommunications  Communications  Marketing  Other Communications  Online  Consumer

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