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Research and Markets: Italy - Mobile Market - Statistics and Forecasts

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Posted December 19, 2010

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/82149b/italy_mobile_mar) has announced the addition of the "Italy - Mobile Market - Statistics and Forecasts" report to their offering.

Italy's vibrant mobile market is supported by a large population receptive to new technologies. The popularity of multiple-SIM use has led to a mobile penetration rate far above the European average. The market is dominated by three operators, while a fourth, 3 Italia, has struggled to make a profit or significantly expand its customer base. All four providers operate 3G networks, while investments in network upgrades have provided rich opportunities for mobile data use among consumers. A trial SCDMA network launched in late 2008 has added to the mix. This report provides an analytic overview of Italy's mobile market in 2010, including the latest statistics, the key regulatory issues and the growth of mobile data services. It also profiles the major providers and the likely impact of emerging technologies on their strategies for coming years, and provides ARPU and 3G forecasts to 2015.

Key Topics Covered:

1. Synopsis

2. Overview of Italy's mobile market

2.1 Mobile statistics

2.2 Operator market shares

3. Regulatory issues

3.1 Spectrum regulations and spectrum auctions

3.2 Roaming

3.3 Network sharing

3.4 Number portability

3.5 Mobile termination

3.6 Fixed-mobile convergence (FMC)

4. Mobile technologies

4.1 Digital

4.2 Third Generation (3G) mobile

5. Major mobile operators

5.1 3 Italia

5.2 TIM

5.3 Vodafone Italy

5.4 Wind

5.5 MVNOs

6. Mobile voice services

6.1 Prepaid

7. Mobile Messaging

7.1 Short Messaging Service (SMS)

7.2 Multimedia Messaging Services (MMS)

8. Mobile data services

8.1 Overview

8.2 Mobile banking/ticketing

8.3 General Packet Radio Service (GPRS)

8.4 High-Speed Packet Access (HSPA)

8.5 Femtocells

8.6 iPhone

8.7 Mobile TV

8.8 Long-term evolution (LTE)

9. Mobile content and applications

9.1 Location-based services

10. Forecasts

For more information visit http://www.researchandmarkets.com/research/82149b/italy_mobile_mar



CONTACT:

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

KEYWORDS:   Europe  Italy

INDUSTRY KEYWORDS:   Technology  Telecommunications

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