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Research and Markets: This Latest 2011 Hybrid/OTT (HOTT) Integrated Service & STB Report Forecasts New Opportunities for P

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Posted November 16, 2011

DUBLIN--(BUSINESS WIRE)-- Research and Markets(http://www.researchandmarkets.com/research/3b941f/hybrid_ott_linea) has announced the addition of the "Hybrid OTT & Linear Video Report for Integrated Set-top Boxes & Services - For Cable, IPTV, Terrestrial & Satellite Platforms: Global Forecast & Analysis: 2011-2015" report to their offering.

In this report, the growth of Hybrid OTT ("HOTT") STBs in various geographical regions are analyzed by their different platforms and business models. Different regions follow different standards; for example, some Vendors in Germany and France have adopted the HbbTV standard. In North America, the EBIF standard is followed for interactive television Cable services. In this report, the importance of these standards are assessed, including the HbbTV standard and connected TV; and the growth of different HOTT STB platforms are also forecasted for 2011-2015.

For Hybrid STB Vendors, this report will provide information on the changing face of Hybrid STBs in the future. There are trends in the reduction of the size and cost of Hybrid STB devices and possibility of it being embedded in the TV, in the cloud, or in the residential gateway.

For Service Providers, this report will help gain an insight into available deployable solutions, and measure how Service Providers can strategically place their solution in different geographical regions, depending on the market demands.

The Hybrid OTT (HOTT) services provide Pay-TV Operators the ability to grow new audiences from the younger demographic that likes the freedom of OTT TV, while attracting audiences who still prefer linear content, says Tanuja Chati, Analyst for MRG, Inc.

Over 20 Vendor profiles are included in addition to HOTT Operators, as well as a forecast for HOTT STBs for 2011-2015.

Some of the Companies Mentioned include:

  • ANT Software
  • Antik Technology
  • Apple (Apple TV, iPad, iPhone, iTunes)
  • AT&T
  • Belgacom
  • Btel (Business Telecom)
  • Cinetrade AG
  • Cisco
  • Databazaarmedia.com
  • DIRECTV
  • DISH Network
  • eventIS
  • Facebook
  • Flickr
  • Google (Google TV, Picasa, Widevine, YouTube)
  • Hewlett-Packard
  • Intel
  • Linux
  • LOVEFiLM
  • Sagemcom
  • Samsung
  • Sony
  • STMicroelectronics
  • Swisscom
  • Time Warner Cable
  • Toshiba
  • Twitter
  • Verizon
  • Yahoo!
  • ZTE

For more information visit http://www.researchandmarkets.com/research/3b941f/hybrid_ott_linea

Source: Multimedia Research Group



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Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

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