Research and Markets: With Mobile Penetration at Just 48.9% by Year-End 2009, the Nigerian Telecom Market Still Holds Trem

DUBLIN--(BUSINESS WIRE)-- Research and Markets(http://www.researchandmarkets.com/research/055885/nigeria_regulator) has announced the addition of the "Nigeria: Regulatory Reform Spurs Competition and Keeps Operators Busy" report to their offering.

Nigeria will reign as Africa's fastest-growing telecom market over the next five years, fueled by several new entrants, the launch of mobile value-added and broadband services, and most recently by the introduction of mobile number portability and mobile termination rate cuts that will drive even more market competition, according to a new report.

Nigeria: Regulatory Reform Spurs Competition and Keeps Operators Busy delivers a full accounting of Nigeria's telecom sector, including a full breakout of network operator revenues and market share by network service type (fixed services, mobile services, and pay TV). The 28-page report provides a five-year demand forecast for telecom services in Nigeria, broken out by seven different service types, as well as a five-year forecast of mobile service uptake by technology type. It includes a detailed analysis of Nigeria's regulatory and economic environment and offers action points for network operators, vendors, and investors.

"Telecom industry liberalization has pushed market penetration of telecom services in Nigeria from just 1.2% in 2002 to an estimated 48.9% at the end of 2009, thanks to the entry of new operators, the expansion of CDMA operators into mobile services, the provision of low-cost services, and the expansion of coverage to underserved areas," says Badii Kechiche, Senior Analyst at Pyramid Research and author of this report. "2010 will see the introduction of mobile number portability and mobile termination rate cuts, which we expect to improve competitiveness despite the short-term impact on interconnect revenue and subscription growth", says Kechiche.

Nigeria is one of the most competitive markets in Africa, with more than double the average number of operators than any other African country, Kechiche notes. "Operators have been investing in and upgrading their networks to meet demand, since they realize that their success will be based on a differentiated service quality, attractive services, and a good value proposition," he adds.

Executive Summary:

We estimate that the Nigerian telecom market generated $8.2bn in service revenue by year-end 2009, a 7.7% year-on-year decline (in US dollar terms). Since liberalization of the market in 2003, the telecom industry has experienced high growth rates, fuelled by several new entrants and the launch of mobile value-added and broadband services. With a large population of about 150m and mobile penetration at just 48.9% by year-end 2009, the Nigerian market still holds tremendous opportunity for growth.

Mobile operators are making significant inroads rolling out infrastructure to improve coverage and quality, hence driving subscription growth and usage. We expect growth of total market services revenue to stabilize over the next five years at an 8.9% CAGR. Pay-TV, fixed VoIP, broadband Internet and mobile data are anticipated to be the fastest growth segments, with a CAGR of at least 20%. Mobile and fixed voice, although growing more slowly, will dominate the balance of services revenue due to their relatively important weight in the overall Nigerian communications market.

Key Topics Covered:

• Executive Summary
• Market and Competitor Overview
• Nigeria in a Regional Context
• Economic, Demographic and Political Context
• Regulatory Environment
• Demand Profile
• Service Evolution
• Competitive Landscape
• Major Market Players
• Segment Analysis
• Mobile Services
• Fixed Services
• Pay-TV
• Identifying Opportunities

For more information visit http://www.researchandmarkets.com/research/055885/nigeria_regulator

Source: Pyramid Research, Inc.

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KEYWORDS:   Nigeria  Africa

INDUSTRY KEYWORDS:   Technology  Telecommunications

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