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Research and Markets: The Multiscreen Opportunity Makes for Great Viewing for Traditional Telcos in Europe - 76% of Respon

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Posted September 22, 2011

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/3fce3f/europe_telecom_ins) has announced the addition of the "Europe Telecom Insider / Vol. 3, No 3, Edition 9 - The Multiscreen Opportunity Makes for Great Viewing for Traditional Telcos in Europe" report to their offering.

Almost every European telecommunication operator offers multiscreen content or is in the process of testing the service. There is a feeling of urgency to provide content across multiple devices. As the research conducted shows, 76% of respondents see multiplatform video as an important requirement for the business in the next five years.

After extending its services portfolio to offer voice, Internet and TV, and maximize their returns through provision of multiplay services, telecom operators feel the need to enter the multiscreen arena in order to capture customers across the whole device ecosystem.

Cablecos and satellite providers are historically strongly associated with content provision, having already well-built relationships with broadcasters and content owners, as well as experience in providing live broadcasting. However, with the advent of IPTV, Pyramid Research believes that there is a role for traditional telcos in the multiscreen services landscape, with content at heart of their value-added proposition.

In this report we will discuss how the growing proliferation of connected devices and multiple screens in households presents an opportunity for traditional telcos, which continue to invest in delivering TV content to their audiences. This is because there is more clarity on multi-platform video delivery standards, with many telcos already owning the delivery platforms: mobile, broadband (PC) and TV (addition of IPTV by many telcos). Telcos also have an established billing relationship with clients as well as the ability and experience in providing service bundles.

Companies Mentioned:

  • Deutsche Telekom
  • FastWeb
  • KPN
  • SKY
  • Vimpelcom

For more information visit http://www.researchandmarkets.com/research/3fce3f/europe_telecom_ins

Source: Pyramid Research, Inc.



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Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

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INDUSTRY KEYWORDS:   Technology  Telecommunications

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