Research and Markets: New Report Telcos' TV Strategies - From a Differentiation Strategy to a Strategy of Innovation Provi
DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/b1405b/telcos_tv_strateg) has announced the addition of the "Telcos' TV Strategies - From a Differentiation Strategy to a Strategy of Innovation" report to their offering.
Telcos' TV services are currently enjoying one of the highest rates of growth in the marketplace. Initially a source of distinction between ISPs, TV has become a central part of telcos' marketing and growth strategies. This report takes a detailed look at the marketing strategies that telcos use when marketing their TV services, and at their growing prominence in a TV market in the throes of major upheavals.
Key questions
- What role do television and associated services play in telcos' strategies?
- What type of media offers are telcos marketing and what networks are they using to deliver them?
- How are telcos fitting their services into the multi-screen universe (TV, mobile, PC...)?
- What live TV services are on offer? How are video-on-demand (VoD) services being incorporated?
- Is there a single dominant model, and what are some of the more innovative solutions out there?
- What role do telcos play in the TV market and how are they positioning themselves?
> In addition to in-depth analysis and a series of case studies, the report provides 11 detailed company profiles.
Companies Mentioned:
- AT&T
- Belgacom
- BT Vision
- Free
- Orange
- Portugal Telecom/MEO
- Verizon
- Telefnica Spain
- Telecom Italia
- Deutsche Telekom
- KPN
For more information visit http://www.researchandmarkets.com/research/b1405b/telcos_tv_strateg
CONTACT:
Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
KEYWORDS:
INDUSTRY KEYWORDS: Technology Telecommunications
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