Research and Markets: State of Cable and Digital Media Multicultural 2010 Provides Crucial Insights for Programmers, Marke

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/62778a/state_of_cable_and) has announced the addition of the "State of Cable and Digital Media Multicultural 2010 " report to their offering.

An annual survey that focuses on the TV, broadband, and mobile video consumption of urban, multicultural consumers, including demand for in-language and culturally relevant content.

This survey provides crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials.

This report provides the findings from State of Cable and Digital Media Multicultural 2010, the eleventh edition of an annual telephone study of the urban market for cable, broadband and new media content, services, and technology; conducted in January/ February 2010.

• Urban markets mean much more than America's big, inner cities. The Census Bureau definition of urbanized area is any area with a population of 50,000 or more.
• Almost seven in ten (68%) Americans live in "urbanized areas about four in ten Americans live in the central place of an urbanized area
• Most (59%) multicultural consumers live in urban markets. The urban market is cosmopolitan, ethnically and racially diverse, and globally connected.
• This research has consistently shown that multicultural consumers are some of cable and broadbands best customers.

Key Topics Covered:

State of Cable and Digital Media Multicultural 2010 - Background and Methodology

• 1). The Urban Market
• 2). Penetration of Telecommunication Services and Monthly Spending
• Penetration of Telecommunication Services: Multichannel, Internet, and Phone
• Internet Usage
• Reported Monthly Spending: Video, Internet, and Phone
• Bundled Services Penetration
• Likelihood to Subscribe to Cell Phone Service From Cable Company
• 3). TV Configuration in the Home
• TV Configuration in the Home: Multichannel Services and DVR and HD
• Services
• 4). Impact of the Current Economy on Subscription to Telecommunication Services
• Intentions to Make Changes to Telecommunication Services
• Likelihood to Cancel Home Phone Service
• 5). Penetration and Usage of Digital TV Services: On Demand, DVR, and HDTV
• Penetration and Usage of Enhanced Digital Services: DVR and OD vs.
• Live TV
• Usage of PPV/MOD
• Usage of HD Services
• 6). TV Viewing and Programming: Favorite Channels, Genres Viewed, Premium, Specialty Tiers and In-Language Viewing
• Daily TV Viewing
• Favorite TV/Cable Channels
• Frequency of Watching Specific Programming Genres
• Penetration of Premium Channels
• Subscription to In-Language Programming
• Incidence of Watching TV Programs in Other Languages, from Other
• Countries, and in Original Foreign Language or Dubbed/Subtitled
• 7). Penetration of Handheld Devices and Viewing of TV Content on Alternative Platforms: On Computer and on Handheld Devices
• Ownership of Handheld Devices
• TV Content Viewing on Alternative Platforms
• TV Content Viewing: Hours Watched on Alternative Platforms
• 8). Technology Profile
• 9). Language, Origin, and Demographic Profiles

For more information visit http://www.researchandmarkets.com/research/62778a/state_of_cable_and

CONTACT:

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

KEYWORDS:   United States  North America

INDUSTRY KEYWORDS:   Technology  Telecommunications

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