Research and Markets: Telstra Australia - Analysis of Project New and NBN Forecasts 2015 Through to 2020

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/0b9854/australia_telstr) has announced the addition of the "Australia - Telstra - Analysis of Project New and NBN Forecasts 2015-2020" report to their offering.

The launch of yet another Telstra reorganisation this one entitled Project New is added to a number of reorganisations, starting back in 1999; and, as the message remains the same, it seems that very little progress has been made with the previous transformations.

While the company clearly surprised the market with some early good results the fact remains that these restructuring activities are taking place in market where prices and margins are going down relentlessly, and where the competition potentially has more opportunities to compete than Telstra.

What is missing from Telstra is a strategic plan, or at least a vision of where it sees its new growth earning potential coming from.

It wont come from Project New.

Future growth needs to come from new opportunities that arise from Telstra's participation in the NBN what are the areas that the company believe it will participate in and how does it see its role there? For this purpose some forecasts have been added to this report that indicate where the market is likely to go over the next decade.

Key Topics Covered:

1. Synopsis

2. Project New 2.1 Yet another reorganisation 2.2 How much more can its current business deliver? 2.3 Where is the strategic growth plan? 2.4 The NBN opportunities

3. Australian Market Forecasts 2015, 2020

4. Other Relevant Reports 4.1 Australia - Telstra Results 2010 - Analysis 4.2 Australia - Telstra in Transition 4.3 Telstra and the NBN

5. Background Information- Company Overview

List of Tables & Charts:

Table 1 Size of NBN trans-sector market 2020

Chart 1 Market share size of NBN trans-sector market 2020 Chart 2 NBN services revenue share estimates by market share 2015 Chart 3 NBN services revenue share estimates by market share 2020 Chart 4 Telstra group total revenue - 1994-2010

For more information visit http://www.researchandmarkets.com/research/0b9854/australia_telstr

CONTACT:

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

KEYWORDS:   Australia  Australia/Oceania

INDUSTRY KEYWORDS:   Technology  Telecommunications

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