Research and Markets: Triple-Play Pricing Study 2Q 2010: Price Competition Returns

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/f21eee/tripleplay_pricin) has announced the addition of the "Triple-Play Pricing Study 2Q 2010: Price Competition Returns" report to their offering.

Triple-play pricing study, which was conducted over the second quarter of 2010. Benchmarking over 1000 service bundles in more than twenty European markets, the report covers broadband, and double- and triple-play services.

Featured issues include: service pricing; ARPU uplift from multi-play services and ultra-fast broadband; the relative pricing of incumbent and alternative service providers; optimising promotional and entry-level pricing; fixed broadband versus mobile broadband pricing for entry-level services; country-by-country benchmarks of broadband affordability and the price-per-megabit-per-second of fixed broadband.

Triple-play pricing study 2Q 2010: price competition returns answers your key questions:

• How is the compromise between speed and price evolving?
• Does fixed broadband continue to look attractive compared with mobile broadband?
• What pricing uplift are ultra-fast broadband offers presently achieving?
• What uplift are operators getting from offering double- and triple-play offers?
• What kind of price promotions are operators across Europe deploying at present and how aggressively?
• How are download and upload speeds evolving?

Key Topics Covered:

• Price competition intensifies in 2010, as once-stable broadband prices begin to erode again
• Document map Introduction and scope
• This report examines current and historical broadband, double- and triple-play pricing across Europe
• Usage profiles model the difference between light, typical and heavy users
• Document map Service speed evolution
• The median downstream speeds of apartment-LAN and fibre reach 50Mbit/s, while cable continues to outpace DSL
• Cable-modem upstream speeds continue to outpace ADSL and ADSL2+, but VDSL is faster
• The price per megabit per second continues to decline: bandwidth can be as inexpensive as EUR0.1 per Mbit/s
• Document map Country-by-country pricing comparison
• The price of entry-level broadband varies by a factor of five across Europe
• Double-play services can be less expensive than standalone broadband, but also more expensive than triple-play offers
• The markets with the least-expensive triple-play bundles tend to be the most competitive
• Document map Incumbent versus altnet
• Consumers will pay a price premium to receive services from the incumbent broadband service provider
• The price premium for incumbents services is less pronounced when voice services are also included
• The price premium for the incumbents triple-play package is frequently 1540%, despite a weaker choice of programming
• Document map Promotional pricing
• Fixed broadband promotions tend to have the features of one or more of the four basic types
• The most-popular pricing promotions are those that reduce barriers to entry
• The top-ten promotions in terms of cost savings offer price reductions of 2050%
• Document map Price premiums for higher speeds, and voice and TV services
• The price premium for ultra-fast broadband has stabilised at 24% despite a decline in absolute median prices
• The price premium for voice and TV services varies significantly between markets
• Document map Comparison of fixed and mobile broadband pricing
• Mobile broadband pricing undercuts comparable entry-level fixed broadband packages now in most of Western Europe
• Document map How to use the pivot charts in the data annex
• How to use the pivot charts in the data annex

For more information visit http://www.researchandmarkets.com/research/f21eee/tripleplay_pricin

CONTACT:

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

KEYWORDS:   Europe

INDUSTRY KEYWORDS:   Technology  Telecommunications  Mobile/Wireless

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