Rhomobile Appoints Industry Veteran Jay Mellman as Chief Marketing Officer

Leading Mobile Application Player Expands Management Team to Leverage Exploding Market

SAN JOSE, Calif.--(BUSINESS WIRE)-- Rhomobile (www.rhomobile.com) the leader in next generation enterprise mobility, today announced the appointment of Jay Mellman as the company’s Chief Marketing Officer. In this position, Mr. Mellman will lead all marketing efforts to build market presence and drive customer and partner engagement in all aspects of mobilizing enterprise apps. In addition, Mr. Mellman will bring his marketing experience to accelerate adoption of Rhomobile’s next-generation cross-platform application development and integration capabilities.

“Having invented the modern smartphone framework, Rhomobile is in a unique position to take advantage of the market for building smartphone applications, especially in the enterprise. Jay brings a unique combination of skills and experience to help us maximize the opportunity,” said Adam Blum, president and CEO, Rhomobile. “Organizations need to mobilize their workforces and provide secure data access across a variety of smartphone operating system He will help increase our recognition as the most modern approach for organizations to mobilize their applications.”

Most recently at HP, Mr. Mellman led marketing across a variety of different market segments and marketing functions. He ran marketing at FineGround Networks, toward its acquisition by Cisco. Mellman was later recruited by Hewlett Packard (HP) to lead outbound marketing for HP Networking in its expanded efforts to target enterprise networking. He has led product and corporate marketing organizations in both startup and larger organizations. Most importantly, he has marketed successfully to developers, consumers, and enterprise buyers across a variety of highly technical offerings.

At a time when the lines are blurring around the mobile enterprise, Rhomobile is poised to leverage the growth of smartphone usage and the need for quick time-to-deployment across multiple platforms and enterprise data sources. Organizations are fighting for business advantage and the mobilization of the workforce is a necessity. With Rhomobile, organizations are deploying business-critical native applications across smartphone platforms with proven enterprise-class security and data integration, faster than ever before possible.

About Rhomobile

Rhomobile Inc. offers the most modern and powerful enterprise mobility suite on the market today. At the foundation of their complete mobility solution is Rhodes, the world’s leading open source framework for enterprise mobility. Founded in 2008, the company’s award winning software has thousands of active developers and is ideal for independent software vendors, system integrators and enterprises of all sizes. Rhomobile offers a comprehensive, modern, highly adaptable, and low cost solution for today's smartphone app developer. Rhomobile, headquartered in San Jose, CA, is a privately held company with backing from vSpring Capital. For more information, please visit www.Rhomobile.com.

CONTACT:

PR Contact:
Woody Mosqueda
LMGPR (for Rhomobile)
408-738-9148
woody@lmgpr.com

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