Shazam Makes Season 2.5 of USA Network’s COVERT AFFAIRS Shazamable

Fans can now tag the show to unlock exclusive behind-the-scenes footage from the program’s exciting locations and purchase show merchandise

LOS ANGELES--(BUSINESS WIRE)-- Shazam®, the world’s leading mobile discovery company, today announced that Shazam for TV will be featured during the second season of the USA Network’s critically acclaimed spy drama series COVERT AFFAIRS. By Shazaming at any point during the show, USA fans will unlock exclusive video and photos from Globe Tracker, a multi-media gallery of on-location content shot by COVERT AFFAIRS star Christopher Gorham, who plays agent Auggie Anderson.

When people use Shazam to tag Covert Affairs, they get exclusive-to-mobile content as well as opportunities buy merchandise from the show! (Graphic: Business Wire)

The popular show has integrated the Shazam for TV experience to give its viewers an exciting new way to interact with the program and gain access to first-on-mobile content. Shazam for TV is the only way for fans to get this content using their mobile device. Viewers can also download wallpaper for their phone, share their discovery on Facebook and Twitter, Like the COVERT AFFAIRS Facebook page, and purchase show merchandise.

“Shazam is excited to continue building on our success with USA programming and deliver a more engaging experience for COVERT AFFAIRS fans, letting them discover more about the show they love and share it with their friends,” said Shazam’s EVP Marketing, David Jones. “Now that we offer unlimited tagging for everyone on Android and iOS devices, people can tag all the television they want and interact with the shows they enjoy on the “second screen” – their mobile device – in a way that doesn’t interfere with others who may be watching the television with them.”

Jesse Redniss, VP of Digital for USA Network said, “Adding this new feature to our hit show enables fans to immerse themselves in the content and engage with the program, giving them access to exclusive clips, images and fun information such as in depth looks at the international locations where we film and the actors who play their favorite characters.”

With the launch of the new series, Shazam also announces a new feature in the App, which allows fans to buy merchandise from the show. Now, thanks to a new partnership with Delivery Agent, the leader in multi-channel commerce for sports and entertainment, Shazam can provide viewers with a single-button purchase experience to buy fashion brands seen in the show or fan gear from the show. When people select the “Shop Covert Affairs!” option in their tag result, they will be taken to the mobile-optimized store for the show that is powered by Delivery Agent, the company that manages commerce for NBC Universal and 40+ other entertainment properties.

COVERT AFFAIRS stars Piper Perabo as Annie Walker, a young CIA operative whose exceptional linguistic skills make her invaluable to the Agency. The series also stars Christopher Gorham as Auggie Anderson, Sendhil Ramamurthy as Jai Wilcox, Peter Gallagher as Arthur Campbell, Kari Matchett as Joan Cambell and Anne Dudek as Danielle Brooks. From Universal Cable Productions, COVERT AFFAIRS is executive produced by Doug Liman and David Bartis through Hypnotic and written and executive produced by Matt Corman and Chris Ord. The show airs on USA Network on Tuesday nights at 10/9C.

About Shazam
Shazam is the world’s leading mobile discovery company, enabling people to experience and share content across mobile devices and the Internet. With more than 150 million people using the service in 200 countries, Shazam has created a new way to learn about music, TV and brands and share finds with friends.

For people who don't yet have the Shazam application on their smartphone, it can be found on iTunes App Store, Android Market, AT&T’s AppCenter, Verizon VCast app store, the Ovi Store by Nokia, Windows Phone Marketplace, BlackBerry App World, and GetJar.

For further information about Shazam Entertainment visit shazam.com and @ShazamNews or follow us on Facebook. For daily music updates follow the Shazam Blog shazamers.com and @Shazam.

Shazam Media enquiries: PR@shazamteam.com or check us out at our Press Centre

About USA Network

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50062082&lang=en

CONTACT:

Text 100, Shazam
212.529.4600
shazam@text100.com
or
USA Brand & Digital
Suzanne McGee
212.413.6150
suzanne.mcgee@nbcuni.com

KEYWORDS:   United States  North America  California

INDUSTRY KEYWORDS:   Entertainment  TV and Radio  Technology  Mobile/Wireless  Social Media  Communications  Mobile Entertainment

MEDIA:

Logo

Photo

When people use Shazam to tag Covert Affairs, they get exclusive-to-mobile content as well as opportunities buy merchandise from the show! (Graphic: Business Wire)