SP Data Promotes Brian Cato to President of Canadian Operations

Contact Center Company to Add Over 300 Canadian Jobs in 2012 to Serve Fortune 1000 Clients in Telecommunications, Financial Services and Energy

TORONTO--(BUSINESS WIRE)-- SP Data, North America’s premier contact center solutions company, today announced the appointment of Brian Cato, a highly regarded industry leader with 25 years of experience in management, operations and customer care, as president of Canadian operations.

Cato, a six-year veteran of SP Data, most recently served as Senior Vice President of Operations, charged with managing quality assurance across customer care personnel and service system platforms for the business process outsourcer (BPO).

“Brian is a key member of the SP Data team, always going way beyond the call and representing our brand with unparalleled leadership, vision, passion, hard work, and strong business ethics. Brian's promotion is truly based on our philosophy of meritocracy,” said Dan Plashkes, SP Data CEO.

As president, Cato anticipates the company will add 300 to 400 jobs in the Ontario area in 2012.

He is responsible for end–to-end process accountability for pre- and post-sales customer contact, budget management, vendor management and negotiations, management and strategic direction of the day-to-day business operations of the Canadian operations and expansion into a variety of industry sectors including telecommunications, financial services, logistics and energy.

Prior to SP Data, Cato served as senior vice president of customer service for Denver-based telecommunications provider ICG Communications. While at ICG, Cato supervised nearly 3,200 employees across the United States and drove a customer-centric reorganization of the company’s support operations.

Earlier, Cato served as President of Onlinetel Corp, a niche internet and long distance provider based out of Toronto, Ontario, Canada. In this role, Cato led the company’s strategic sales, service and marketing initiatives and drove the company’s revenue growth from less than $1 million to over $15 million.

Some of Cato’s notable achievements include the development and launch of the first Inbound/Outbound Call Centre in Newfoundland, Canada, and the TeleSpectrum Call Centre in North Bay, Ontario.

Cato is based in SP Data’s Canadian headquarters in Toronto, Ontario, Canada.

CONTACT:

Bob Gold & Associates
Christian Dix, 310-784-1040
christian@bobgoldpr.com

KEYWORDS:   North America  Canada

INDUSTRY KEYWORDS:   Technology  Data Management  Telecommunications

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