SurfKitchen Announces Support for Wholesale Applications Community Widgets

READING, England, Feb. 14, 2011 /PRNewswire/ -- Extending its commitment to delivering a consistent and compelling experience for mobile applications and Internet services across an unrivalled range of devices, SurfKitchen today announced its support for Wholesale Applications Community (WAC) 1.0 and 1.1 Widgets within its SurfKit Storefront and SurfKit Launcher products. By seamlessly integrating WAC widgets into its carrier-class application store and launcher, SurfKitchen enables mobile operators to increase the number of applications that are available to users within a single application store by providing a compelling user experience for both WAC widgets and native applications from other applications stores such as the Android Market.

The Wholesale Applications Community (WAC) is an open, global alliance of the world's leading telecommunications operators and device manufacturers including AT&T, China Mobile, France Telecom, Huawei, LG Electronics, Samsung, Telefonica, Verizon and Vodafone. With a common goal of uniting a fragmented applications marketplace, WAC aims to create an open industry platform that simplifies service creation by allowing developers to deploy an application across multiple devices (through the use of standard technologies) and across multiple operators. By enabling developers to write an application which can execute on a web runtime upon multiple mobile device platforms, the alliance hopes to increase consumer choice by enabling portability of applications across devices, operating systems and network operators.

"The Wholesale Applications Community is addressing a very important challenge and with so many key operators and device manufacturers involved, its work has the potential to benefit the entire mobile ecosystem," said Michel Quazza, chief executive officer, SurfKitchen. "At SurfKitchen, we have always been focused on delivering a consistent and compelling consumer experience across a very broad range of devices. As such, support for WAC widgets is a logical step as we always want to ensure that we are able to help mobile operators and their partners offer their customers the broadest possible selection of mobile applications and services."  

SurfKit Storefront and SurfKit Launcher are part of SurfKitchen's carrier class Mobile Internet Platform technology that is designed to enable operators to deliver an intuitive and compelling experience to consumers across an unrivalled range of handsets. Used by global tier one mobile operators such as Orange Group and Telstra, they provide an application store environment that allows users to easily discover, preview, purchase and launch mobile applications and services. For additional information including technical details on the SurfKit Mobile Internet Platform, please visit http://www.surfkitchen.com

A demonstration of the support for WAC 1.0 and 1.1 Widgets will be available at the SurfKitchen Mobile World Congress stand – The Avenue #19

About SurfKitchen

SurfKitchen is uniquely focused on providing mobile operators and their partners with the ability to deliver the optimum mobile user experience for mobile Internet applications and services. Optimizing the mobile user experience allows mobile operators to build brand loyalty, reduce customer churn and drive the uptake of mobile Internet applications and services, resulting in increased mobile data ARPU.

SurfKitchen provides a Mobile Internet Platform that delivers a personalized, compelling and intuitive on device experience for subscribers to discover, acquire and use the broadest catalogue of mobile internet applications and services on the widest  range of smart phones and feature phones including Symbian Series 60, Microsoft Mobile 5&6, Java J2ME MIDP2, BREW 3.1.5, RIM BlackBerry and Android platforms.

SurfKitchen's solutions have been deployed by major operators throughout the world including Orange Group, Telstra, Telefonica Moviles Espana, Maxis, Cincinnati Bell Wireless and ALJAWAL (Saudi Telecom). For more information, visit: http://www.surfkitchen.com.  

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SOURCE SurfKitchen