Free Newsletter

FierceTelecom is the leading source for Telcos and telecom industry insiders. Sign up to get FierceTelecom via daily email.

About | View Sample | Privacy | Mobile Edition

Top Tags

More tags...

Whitepapers

More Whitepapers >>

FierceTelecom is the leading daily news source for Telcos and telecom industry insiders. Every business day, FierceTelecom provides up-to-the-minute coverage of "what's next for Telcos" -- the news, trends, and technologies moving the telecom industry forward. Get the latest news and insights on IPTV, IMS, VoIP, WiMAX, and other important service provider topics. Visit our website and sign up for our daily email briefing today.

Send our editors an anonymous tip

SurfKitchen Integrates Social Networks into Mobile Internet Platform

Tools

Posted July 13, 2010

Facebook and Twitter Integration Supports Application Promotion, Rating and Feedback

READING, England--(BUSINESS WIRE)-- SurfKitchen today announced it has integrated Facebook and Twitter into the SurfKit Mobile Internet Platform. By seamlessly integrating two of the world’s most popular social networks into its mobile Internet platform, SurfKitchen is able to further support the promotion and rating of mobile applications and Internet services on mass market devices.

The SurfKit Mobile Internet Platform is used by major mobile operators including Orange Group, Telstra and T-Mobile USA to optimize the user experience for mobile Internet applications and services across an unrivalled range of devices. By delivering Facebook and Twitter integration through a new Social Network Connector, SurfKitchen helps operators and developers promote their application stores by encouraging consumers to discuss and rate the applications they are using on their social networks.

“Consumers are increasingly accessing social networks on their mobile devices,” said Michel Quazza, chief executive officer, SurfKitchen. “This trend is only going to continue with the rise of location-based networks and as they become an integral part of the mobile experience, it is important that they are seamlessly integrated into other mobile applications and Internet services. This integration not only benefits operators and developers by supporting promotion and feedback, but also ensures a compelling consumer experience.”

According to Forrester Research¹, 11 percent of US online adults now interact with social network sites from their mobile phones. In the UK, recent data from the GSM Association² (GSMA) went someway to demonstrate the extent of this interaction when it found that UK people spent around 2.2 billion minutes accessing Facebook in December 2009. With the number of new Twitter users alone increasing by 300,000 a day³, the integration of social networks with mobile application stores and Internet services is now becoming a critical component to mobile operator data strategies.

The integration of Facebook and Twitter with the SurfKit Mobile Internet Platform builds on its seamless integration with operator systems by extending its reach to social media platforms. This enables new mobile services to be developed by creating a mash-up between operator services and Internet services that can be deployed to the handset.

¹ Forrester Research - How Interactive Marketers Can Reach US Mobile Social Network Users, December 3^rd, 2009

² BBC News Online - Facebook dominates UK mobile use, February 5^th, 2010

³ The Huffington Post - Twitter User Statistics REVEALED, April 14^th, 2010

About SurfKitchen

SurfKitchen is uniquely focused on providing mobile operators and their partners with the ability to deliver the optimum mobile user experience for mobile Internet applications and services. Optimizing the mobile user experience allows mobile operators to build brand loyalty, reduce customer churn and drive the uptake of mobile Internet applications and services, resulting in increased mobile data ARPU.

SurfKitchen provides a Mobile Internet Platform that delivers a personalized, compelling and intuitive on device experience for subscribers to discover, acquire and use the broadest catalogue of mobile internet applications and services on the widest range of smart phones and feature phones including Symbian Series 60, Microsoft Mobile 5&6, Java J2ME MIDP2, BREW 3.1.5, RIM BlackBerry and Android platforms.

SurfKitchen's solutions have been deployed by major operators throughout the world including Orange Group, Telstra, Telefonica Moviles Espana, T-Mobile USA, Maxis, Cincinnati Bell Wireless and ALJAWAL (Saudi Telecom). For more information, visit: http://www.surfkitchen.com.

RSS Feed to SurfKitchen Press Releases: http://www.surfkitchen.com/press-centre/press-releases/rss_2.0

Follow SurfKitchen on Twitter: http://twitter.com/SurfKitchen

Company and product names may be trademarks of the companies with which they are associated.