Survey of consumer attitudes towards OVI Maps, apps and Terminal Mode
NEW YORK, June 30, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Survey of consumer attitudes towards OVI Maps, apps and Terminal Mode
http://www.reportlinker.com/p0563368/Survey-of-consumer-attitudes-towards-OVI-Maps-apps-and-Terminal-Mode.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Phones_and_PDA
Over 60% of European consumers claim a smartphone kit will be important when deciding to buy their next car...
With Nokia proposing its Terminal Mode in-car smartphone integration solution as an industry standard for the next generation of mobile devices and in-car systems, one question repeatedly asked by SBD clients is whether or not they should implement it in their vehicles. An important factor that will influence this decision is the consumer attitude towards in-car integration of their smartphones and the features offered.
Vehicle manufacturers will soon have to decide whether to adopt Terminal Mode or to use an alternative in-car integration solution. With the ever increasing popularity of smartphone apps, the evolution to in-car apps could be the next cutting edge technology for the tech savvy consumer.
In response to these developments SBD has conducted a European end-user survey of Nokia smartphone owners with navigation (OVI maps), helping our clients to better understand consumer attitudes towards of apps usage and interest for smartphone screen duplication in the car.
This survey will help you:
-Understand how European consumers react to app-based infotainment systems
- Learn how much consumers are willing to pay for smartphone integration in the car
- Develop the right strategies based on actual consumer feedback
- Reduce the risk of launching the wrong products in this rapidly evolving market
Survey Aims
-Evaluate the usage of and satisfaction with Nokia's free OVI Maps navigation app
- Evaluate the interest in and usage of other apps whilst driving
- Evaluate attitudes towards smartphone integration in the car
Survey Methodology
The survey was conducted in October 2010 based on the following criteria:
- Internet-based survey of 600 respondents (150 each in France, Germany, Italy and the UK)
- Owners of Nokia smartphones using OVI Maps and planning to buy a car in the next 12 months
TABLE OF CONTENTS
1. Executive summary
1.1 Introduction
1.2 Survey methodology and sampling
1.3 60-second summary of conclusions
2. Analysis of findings
2.1 Phone purchase decision and future plans
2.1.1 Importance of navigation
2.1.2 Allegiance to Nokia handsets
2.2 Experience with OVI Maps navigation
2.2.1 Features
2.2.2 Usability while driving
2.3 App Usage
2.3.1 Downloads and app types
2.3.2 Usage while driving
2.4 Interest for in-car smartphone integration
2.4.1 Solution type and interest
2.4.2 Acceptable price
3. SBD recommendations
LIST OF FIGURES
Fig. 1 Opinion of navigation before and after buying Nokia phone with free navigation
Fig. 2 Interest for Nokia and other brands of smartphones
Fig. 3 Importance and usage of OVI Maps features
Fig. 4 Satisfaction with HMI and other phone attributes
Fig. 5 Comparison of PNDs and OVI Maps
Fig. 6 App downloads and types
Fig. 7 Usage and interest for apps whilst driving
Fig. 8 Interest for smartphone integration in the car
Fig. 9 Acceptable price for a smartphone integration kit
Fig. 10 Ideal ecosystem for rapid uptake of Terminal Mode (TM) in cars
To order this report:
Phones and PDA Industry: Survey of consumer attitudes towards OVI Maps, apps and Terminal Mode
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Nicolas Bombourg
Reportlinker
Email: nbo@reportlinker.com
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