U.S. Cellular® Optimizes the Customer Lifecycle with InfiniteInsight™

Company gains the agility and efficiency to quickly respond to market changes, with far more personalized campaigns

SAN FRANCISCO--(BUSINESS WIRE)-- KXEN, the leading provider of predictive analytics for business users, announced that major wireless service provider U.S. Cellular® is implementing new retention and revenue-driving strategies using KXEN’s flagship product, InfiniteInsight™. InfiniteInsight’s™ automated predictive analytics and data mining approach has reduced the time to deliver predictive models from months to days, giving U.S. Cellular® the necessary agility to quickly respond to market changes as well as the productivity needed to support sophisticated marketing campaigns.

“It simply would not have been possible to deliver the quantity and quality of predictive models needed in these efforts without InfiniteInsight,” says Dave Torgerson, Senior Director, Shared Analytical & Data Services at U.S. Cellular®. “We chose InfiniteInsight™ because it delivers the biggest gains in productivity and ultimately results among the predictive analytics solutions on the market. InfiniteInsight™ is not only faster, but allows us to build a large number of higher quality models with only limited resources.”

Although US Cellular®’s churn rate is among the lowest in the industry, it remains a top priority especially with the increasing competition in the wireless service provider market. By using predictive analytics and data mining, the company can proactively target potential churners with compelling retention offers.

Additionally, U.S. Cellular® is using InfiniteInsight™ to drive cross-sell activities. Initially U.S. Cellular® used InfiniteInsight™ to build 45 models in only 2 months to power next best activity recommendations in the call center and their point-of-sale systems. This sophisticated marketing approach allows U.S. Cellular® to drive more relevant offers to customers and increase per-customer revenue.

“InfiniteInsight™ focuses on what really matters in our modeling environment – the bottlenecks in data preparation and model building, while still providing a solution that can be used across many different customer lifecycle applications,” adds Torgerson. “InfiniteInsight’s™ automated approach to model building and scoring allows us to meet a big and rapidly growing demand for data mining and predictive modeling without an army of statisticians. We’re building more high-quality models without additional headcount. These huge gains from InfiniteInsight™ translate into faster time-to-market with far more personalized campaigns.”

For KXEN, the mobile telecommunications industry continues to be a sweet spot for predictive analytics and data mining, given its large number of subscribers, high volume of transactions, and diverse range of products and services. Social media and website interactions add rich data sources but also further complexities because customers now expect to have personalized offers in real-time on corporate websites.

“U.S. Cellular® is the latest operator to prove that predictive analytics is the key to unlocking real business value from vast amounts of customer data,” said John Ball, CEO, KXEN. “U.S. Cellular® joins a growing list of global telecommunications firms making InfiniteInsight™ their first-choice predictive analytics partner for customer retention, cross-sell, up-sell and customer acquisition.”

Supporting Resources

• For more information, please visit http://www.kxen.com.

About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company's flagship product, InfiniteInsight™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle – including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 400 deployments at companies such as Bank of America, Barclays, Wells Fargo, Lowe’s, Meredith Corporation, Rogers, and Vodafone, KXEN solutions deliver predictive power and infinite insight™. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

About U.S. Cellular®

U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. U.S. Cellular was named a J.D. Power and Associates 2011 Customer Service Champion and received PC Magazine's 2011 Readers' Choice Award. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.

CONTACT:

KXEN, Inc.
Andrew Savitz, 415-904-4168
andrew.savitz@kxen.com

KEYWORDS:   United States  North America  California

INDUSTRY KEYWORDS:   Technology  Data Management  Networks  Telecommunications  Mobile/Wireless  Communications  Marketing

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