VAR Dynamics Launches Hosted ‘BES Connect’ Service That Is Free To Channel Partners

New BlackBerry Enterprise Server Cloud App Gives Partners 100% Margin Opportunity
VAR Dynamics Among First Hosted Providers To Unveil No-Cost BES Channel Offering

ST. PETERSBURG, Fla.--(BUSINESS WIRE)-- VAR Dynamics (www.vardynamics.com), which delivers private-label Cloud business applications to the IT channel, is moving to the front of the hosting market by delivering a free, Cloud BlackBerry Enterprise Server (BES) offering to its worldwide channel.

BES Connect can be used by people with either a BES Data Plan or a BlackBerry Internet Service (BIS) plan from their own wireless provider. Thus, there are no additional software licensing costs and no client-access license fees. For the end user, the only requirement is the actual BlackBerry smartphone and the internet-enabled BlackBerry service plan from their wireless provider.

The move by VAR Dynamics gives Managed Service Providers (MSPs), Value-added Resellers (VARs), IT consulting firms and other solution providers the opportunity to immediately begin earning 100% margin on hosted BES services sold to new customers. The free BES Connect service requires configuration with a VAR Dynamics Exchange mailbox.

“Recognizing that the entire BES ecosystem is gradually moving towards various low-cost or no-cost BES offerings, we wanted to get out ahead of that trend on the hosting side,” said Matt Baldwin, Chief Technical Officer of VAR Dynamics. “From our own internal research, we are either the first, or one of the first providers of hosted Exchange and BES to offer a free BES service to the IT channel.”

“We believe this is a strong incentive to offer both current and prospective partners to join our ReadyNow channel program and launch a full suite of Cloud-based apps and SaaS offerings,” said Tony Francisco, CEO of VAR Dynamics. “As the BES market transitions, VAR Dynamics’ partners can now increase their BES margins up to 100%, or likewise offer their new customers free BES services as a tool for customer acquisition.”

With over 150 channel partners worldwide, VAR Dynamics enables those partners to quickly build their Cloud services portfolios and earn recurring revenue streams under their own brand. Its ReadyNow channel platform includes pre-built, customizable tools that partners can brand in minutes including their own Control Panel, their own Customer Support Website, web marketing pages, SLAs, Customer Proposals and other key tools.

ABOUT VAR DYNAMICS

VAR Dynamics is a provider of world class, private-label Cloud business applications sold exclusively through channels. The company’s comprehensive suite of hosted services is architected from the ground up and includes Microsoft Exchange, Microsoft Dynamics CRM, Microsoft SharePoint, Zimbra, BES, email encryption and much more. VAR Dynamics’ Partner Program is designed to enable VARs, MSPs, ISVs, Systems Integrators, and other channel partners to market a full suite of value-added SaaS and other hosted services to their customers with speed and agility to capture recurring high-margin revenue streams.

CONTACT:

VAR Dynamics
Darrek Porter, 404-394-1347
VP, Marketing & Corporate Communications
dporter@vardynamics.com

KEYWORDS:   United States  North America  Florida

INDUSTRY KEYWORDS:   Technology  Data Management  Hardware  Internet  Networks  Software  Telecommunications  Mobile/Wireless

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