Visible World Announces Deal With Cox Communications

NEW YORK--(BUSINESS WIRE)--Visible World, the first provider of national addressable television advertising, announced today that Cox Communications will utilize its Conductor product to enhance its marketing efforts to deliver more relevant offers to its more than 6 million video, voice and high-speed Internet subscribers.

Visible World's Conductor is an advanced, flexible, web-based campaign management system that offers an automated, efficient and seamless way to customize commercials and deliver them to the right audience based on segments identified by the advertisers.

Conductor's automated customization capabilities enable advertisers to create the right promotions to the right customers with a new level of operational efficiency.

"Maintaining a competitive edge in today's marketplace means taking advantage of all the advanced technology at a marketer's disposal," said Visible World CEO Seth Haberman. "We're pleased to offer a solution that reduces the pain involved in creating multiple spots for different offers so that marketers, like Cox, can react quickly to market conditions while maintaining brand consistency and quality."

Conductor allows marketers the flexibility to customize base spots, it provides control over the integrity of each spot even as multiple versions are created and delivered to reflect local demographics and product availability. For advertisers with regional markets to support, Conductor speeds up the often cumbersome process of customizing corporate-approved spots to meet regional needs.

"Consumers want to see relevant and timely advertising that speaks to their lifestyle and needs," said Mark Greatrex, senior vice president and chief marketing officer, Cox Communications. "We are pleased to work with Visible World to provide a communication framework to assure brand consistency while providing flexibility for local markets to customize according to their specifics."

Visible World works with the nation's leading cable providers, brands, and advertising agencies with TV advertising solutions that enable efficient creation and targeted delivery of messages that can reach more than 56 million cable households.

For more information on Visible World and Conductor please visit: http://www.visibleworld.com/Conductor

ABOUT VISIBLE WORLD

Founded in 2000, Visible World is the leading provider of addressable television advertising solutions. The company's suite of services enables advertisers, agencies, and media companies to deliver addressable, interactive, and measurable ads. Today, Visible World empowers over 200 advertisers to deliver more effective and more accountable campaigns to consumers in approximately 80% of U.S. cable television households.

Contacts

Visible World
Media Contact:
Joe McGurk, 212-843-9344
Jmcgurk@rubensteinpr.com