World’s First Wholesale Marketplace for iPhone and iPad Apps Launches Developer Challenge

appbackr Offering Thousands of Dollars in Incentives to iPhone and iPad Developers

PALO ALTO, Calif.--(BUSINESS WIRE)-- appbackr, the world’s first wholesale marketplace for iPhone and iPad apps, today announced it will expand the appbackr Challenge, a one-month business competition for iPhone and iPad developers who sign up for the appbackr platform.

“Our goal is to give iPhone and iPad developers incentives to check out our platform and tell their friends about it,” said appbackr CEO Trevor Cornwell. “We’re giving away thousands of dollars over the next few weeks, and a total of five iPads. I encourage you to check it out.”

appbackr is extending the appbackr Challenge by a week. The Challenge is open to iPhone and iPad developers who sign up for the appbackr platform between now and Nov. 22. If developers sell $1,000 worth of their app on the appbackr platform before that date, appbackr will buy an additional $500 worth of the app. The developers with the five best-performing apps will get a free iPad.

appbackr follows the traditional wholesale model, updated for Apple developers. Using the platform, developers agree to sell a certain number of units to wholesale buyers at a discount. Wholesale buyers purchase those units in bulk and profit when the app sells through iTunes. Developers get the cash to support their app, and a “backr” with a vested interest in promoting their iPhone or iPad app. Wholesalers get involved in the promotion of emerging apps, and earn a 27 to 54 percent return once the app sells at the retail level.

“Selling wholesale apps through appbackr helps us accelerate features, resulting in more units sold and greater profitability,” said iPhone developer Steven Echtman, and founder of HearPlanet. “appbackr is a great concept, and it really feels like a win-win for developers and buyers.”

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About appbackr

appbackr is the first wholesale digital marketplace for iPhone and iPad applications. Developers pre-sell copies of their app at wholesale prices, to buyers who earn a profit once the app sells through iTunes. appbackr is the recipient of the 2010 PayPal X Developer Challenge, the Silicon Valley Association of Startup Engineers Seed Fund Award and was named a 2010 AlwaysOn Global 250 company. The company is headquartered in Palo Alto, Calif., and is backed by Cambridge West Ventures and the Hall Financial Group.

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Luke Stangel, 408-738-9144
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KEYWORDS:   United States  North America  California

INDUSTRY KEYWORDS:   Technology  Software  Telecommunications  Mobile/Wireless

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