Zodiac Interactive Showcases Breakthroughs at The Cable Show in Chicago
iTV Leader To Demo Myriad Use Cases and Unprecedented Versatility of its PowerUp AMS Cloud-based Advanced Messaging Solution and
HTML5 for Next Generation Technology
HICKSVILLE, NY (June 13, 2011) - Zodiac Interactive (www.zodiac.tv), an Emmy® award-winning developer of software-based platforms and solutions for interactive television (iTV) and converged digital media, today announced that it will showcase the significant progress and development of its PowerUp Advanced Messaging Solution (AMS), as well as myriad consumer and enterprise applications at next week's The Cable Show in Chicago.
PowerUp AMS is an integrated, cloud server-based solution that unifies web and mobile messaging services with legacy and next-generation Set-Top-Box (STB) technologies. Simply put, Zodiac's patent-pending innovation provides the ability to extract content from any source and deliver it to any receiving source utilizing cloud-based server technology that formats and translates the content seamlessly.
Also of note, is that PowerUp AMS is easily scaled, and its foundation technology now boasts the addition of modular application adapters for each use that allow for continued development and growth to meet any timetable.
Brandon Brown, Zodiac Interactive CEO, commented that, "PowerUp AMS is evolving as a robust platform that empowers operators and service providers to give theirsubscribers an unparalleled interactive digital experience, and the ability to enjoy content from any source, on any device, while all backend systems communicate seamlessly across a single platform."
He continued, "Also, Zodiac now provides the opportunity for service providers to utilize all the advantages of HTML5 and OpenGL on tru2way and IPTV, which Zodiac Interactive will showcase to the general public at next week's Cable Show in Chicago."
Among the solutions and applications that Zodiac will demo are:
PowerUp AMS Social Media Application
The new age of television will allow a community experience based on user interests. This interactive application combines the power of TV with that of social media. For example, a TV viewer who is watching a program will receive a prompt to let them know there is an opportunity to join Facebook or Twitterusers watching the same program, or to interact by receiving and sending messages within the community at the touch of a button. AMS technology willallow that program's affinity following to trade thoughts in messages across any device during the program.
PowerUp AMS Messaging Application
In an always-connected world, it is now possible to send, receive and manage email, calendar, tweets, pictures and SMS communications through any device, including the set top. PowerUp AMS enables all of these communications in real time through a set top device; this capability can be extended to home security monitoring, emergency alerts for weather, traffic, stock, news, etc.
PowerUp HTML5 Solution for tru2way
The Zodiac PowerUp HTML5 solution delivers a web browser presentation engine coupled with a services layer to provide a rich authoring environment with full browser control of all systems and subsystems for both tru2way and IPTV infrastructures.
The PowerUp HTML5 solution has been developed as a services-based, layered architecture, providing a thin client front-end supported by a robust service layer that separates the presentation layer from the underlying business logic. This solution provides the ability to introduce the advantages of HTML5 to tru2way across all devices for improved authoring, rapid deployment and application development, including user interfaces.
ABOUT ZODIAC INTERACTIVE
Zodiac Interactive is an industry leading and Emmy winning developer of software for interactive television. Zodiac's PowerUpTM Framework is cross-platform software that unifies and enables advanced TV applications across multiple set-tops. The core of PowerUp, with its open APIs and libraries, makes it easy for operators to develop and deploy advanced TV services, such as user interfaces, EBIF, EPGs, tru2way, VOD, Web-Services, and other features demanded by operators today. For more information, visit www.zodiac.tv.

