House committee questions Embarq's NebuAd test

Legislators in the House Commerce Committee sent a letter this week to Embarq, wanting to know whether the independent telco informed customers when it tested behavioral Web-tracking technology from NebuAd earlier this year.

NebuAd, of course, offers a data collection solution that can help carriers create targeted advertising for users by collecting thorough information on their Web usage patterns. Charter Communications [1] recently pulled back on a planned test of the NebuAd technology because of public outcry over privacy concerns, and CenturyTel [2] postponed using the technology at the request of the legislators who are currently investigating it.

For more:
- check out this post [3] at Wired News Blogs

Related articles:
NebuAd's CEO recently defended the company to legislators. NebuAd report [4]
CenturyTel said earlier this month it would hold off using NebuAd. CenturyTel report [2]