Amazon enters CDN market fray

Internet retailer Amazon's new content delivery network offering that may not strike fear into the hearts of CDN market leaders and their biggest competitors, but may introduce a new wrinkle to the market in the form of a low-priced service with basic CDN features.

Akamai Technologies, LimeLight Networks and an increasing number of large carriers, such as Level 3 Communications, have gone to war in the CDN space, though their offerings might be described as feature-rich, with live broadcast support, monitoring and reporting capabilities, authentication for video and other attributes. In a story at Telephony, Dan Rayburn, executive vice president of StreamingMedia.com, a publication covering online video technology, says Amazon's service won't have those features, and probably will not appeal to most of the big content customers that Akamai and the telcos are chasing.

Still, as the CDN market gets more competitive, you would think that crafting different types of CDN packages for less sophisticated customer needs will become much more important for everyone involved in the market.

For more:
- see this story [1] at Telephony

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Amazon announced its CDN play last week [2]
Could carriers acquire more CDN assets? [3]