Patrick Tata, Vice President and General Manager, Wholesale, Windstream Communications (Nasdaq: WIN), has the dual challenge of not only learning the ropes of his new employer but also helping craft a common brand that represents the best of the telco and the various service providers it purchased over the past three years, including PAETEC.
A 15-year telecom service provider veteran, Tata came to Windstream when the Tier 2 telco purchased PAETEC late last year. At the end of his 13-year tenure at PAETEC, Tata was serving as the CLEC's VP and GM of Wholesale Markets.
With the acquisition of PAETEC now complete, Windstream instantly became the fourth largest service provider focused on serving the enterprise services market segment. The mission it will have to address will be integration of the two companies.
Besides completing necessary operational and network integration, Tata said during an interview with TMCnet at the ITEXPO East trade show in Miami that one of Windstream's goals right now is to create brand awareness in the resale market by leveraging the PAETEC brand.
During Q4 2011, the service provider increased its data center footprints to a total of 21 centers that can offer an array of colocation space, managed services, and cloud services for both resellers and enterprise customers.
The acquisitions of both PAETEC and Hosted Solutions, in particular, also helped Windstream expand its data center footprint to sell a host of cloud services, including Software as a Service, Infrastructure as a Service, and its latest Disaster Recovery as a Service (DRaaS) service.
What will be interesting to see is if Windstream follows the lead of Verizon and offers its cloud-based services on a wholesale basis to other resellers, something it can do now as it has built out a wide portfolio of cloud offerings.
Outside of cloud and resale services, two other opportunities that Windstream Wholesale will be chasing throughout 2012 will be wireless backhaul and wholesale VoIP services. Leveraging its own fiber investments and those it acquired from both PAETEC and Kentucky Data Link, a regional fiber provider via its acquisition of Q-Comm in 2010, Windstream has over 100,000 nationwide fiber route miles.
As a larger company that has more financial resources, Tata believes that his division and Windstream overall is poised for new growth throughout 2012.
"With the added assets from PAETEC and the added financial muscle from Windstream, I think we are positioned to grow tremendously on both the wholesale side and on the enterprise side," he said during his ITEXPO interview.
Tata added that in the VoIP space, they can capitalize on the fact that they "are the onramp and off ramp for a lot of VoIP players from a resale position" to pursue new opportunities with new and existing customers.
By creating a recipe that incorporates building a host of new products and services with its "white glove" approach to serving customers, Tata and his wholesale team are positioned to achieve the provider's growth goals in 2012.