Frontier launches new Business Edge brand campaign
Frontier Communications is rolling out a new brand marketing platform for its business customer base called Frontier Business Edge that will tout all of its commercial products and services for both large and small businesses.
The service provider has put together a team of Frontier Business Edge account representatives that will advise business customers on what data, voice, video networking, cloud technology and network security platforms are the best fit.
One of the key messages of this campaign is the ability to serve and answer customers' concerns with a local service team.
"This new brand platform will help Frontier attract new business customers and have fresh conversations with current customers," said Cory Jones, vice president of marketing for Frontier, in a release. "In contrast to cable companies, we're nimble and flexible."
Another way that it can attract small to medium businesses (SMBs) will be with its service price. Frontier's SMB broadband and voice bundle is competitively priced at $49.99 a month and does not include an extra modem fee, for example.
Although its focus is on providing a local feel for customers, Frontier has built a sizeable business portfolio and customer base that stretches across 27 states with a wide range of SMB and Fortune 500 customers.
Despite a slight sequential decline in the fourth quarter of 2013, the telco reported that new small business bundles contributed to "an improved revenue trend." Average monthly business revenue per customer was $662.15, up 1 percent sequentially from the third quarter of 2013.
- see the release
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