Green is the new black
Could green technology be the surprise hit of NXTcomm 2008? Though green/sustainability/environmentally-friendly/conservation punctured the social conscience like an ozone-depleting chemical weapon back in 2006, telecom companies did not seem to catch on to the trend. But, just when it seemed like corporate green strategies might be a fad, or a perfunctory nod in the direction of a melting glacier, telecom companies are now getting into it. BT and Verizon both recently made strides with green strategies and promises, and you are bound to hear more about such strategies at NXTcomm 2008.
Fujitsu, Motorola, Eltek Valere, Juniper Networks and other vendors have caught the green bug. There is even a "Green Village" on the NXTcomm show floor. Hope it doesn't look like the Rainforest Cafe...
Comments (1) | Post a comment
Comments
Posted by Kevin Moss | June 16, 2008 - 7:30pm
Lest anyone think we are just now getting into it, at BT we started measuring our carbon footprint in the early 1990s and baselined it in 1996. Since then we have reduced our UK footprint by almost 60%. The additional emphasis across the industry in recent years is to be welcomed. Our recently announced climate stabilization intensity target is seen as a leading approach, not just in the telco sector, but within the corporate world, so we need not think that the telco sector has been left behind. I will indeed be talking about this more at NXTComm on Wednesday morning! Kevin Moss – Head of Corporate Social Responsibility BT Americas - mosske.blogspot.com
