Hawaiian Telcom adds EPIX content to its IPTV lineup

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Hawaiian Telcom (Nasdaq: HCOM) is now offering EPIX online video service, which will include content from Paramount Pictures and its own entertainment offering, to its IPTV customers in Oahu as another way to differentiate itself from the state's main cable operator Oceanic Time Warner Cable (NYSE: TWC).

Available on Ch. 381 and High Definition (HD) on Ch. 1381, Hawaiian Telcom TV customers will be able to access 3,000 movies from Paramount Pictures and an internal entertainment offering.

Playing into the mobile nature of users, the telco's MVP customers can also access EPIX content both inside and outside of the home through EpixHD.com and EPIX apps available on wireless smartphones, game consoles, and streaming media players. 

Building up a larger content library comes at a time when Hawaiian Telcom is trying to grow its IPTV service base.

IPTV overall has become a growth engine for the telco. In Q4 2012, its effort to increase its IPTV service footprint drove up its growing consumer segment 4 percent to $35 million.

During the quarter, subscriber penetration of its IPTV service increased to approximately 15 percent of the 65,000 households enabled at year-end, up from about 14 percent of the 59,400 households enabled at the end of the third quarter.

For more:
- see the release

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